Although, as part of my business, I host around 12 domains for I am only involved in the content of two, a friend's website for his small car sales business near London and my own IT support business. Both websites are around 10 years old and the car sales website is updated around every two to three months, after constant nagging from me to list his new vehicles and removing the old stock.
It's question of do as I say not as I do, as my site is never touched. After initial top 6 rankings, I let things drift and now I am not listed in the first 200 which is as far as I have looked.
Meanwhile my pal's site enjoys second place only to www.autotrader.co.uk
and 3 paid listings on a search for "car sales in wimbledon" (I changed the town but it's a major town in the London area).
"Car sales in wimbledon" and 3 other towns is only mentioned twice, once visible and the other in code only, I never do any SEO to promote it, as I haven't a clue what to do.
For my site the keywords "network support in Kent" and 3 other areas is mentioned 11 times, seven visible. I list around 16 keywords.
I wonder if I am being penalised for spamming my keywords or for being a lazy little sod and not updating my website?
Thanks for any advice.