?
SolvedPrivate

Where is utm_term in Google Analytics?

Posted on 2015-01-05
1
Medium Priority
?
38 Views
Last Modified: 2016-02-24
I'm using UTM variables in some of my URLs.  I have four defined:

utm_source
utm_medium
utm_term
utm_campaign

When I go into GA > acquisitions > campaigns, under the campaign column, I see my utm_campaign name.  When I click the camapaign name, under the source/medium column, I see utm_source/utm_medium.  

But where is utm_term?
0
Comment
Question by:brettr
[X]
Welcome to Experts Exchange

Add your voice to the tech community where 5M+ people just like you are talking about what matters.

  • Help others & share knowledge
  • Earn cash & points
  • Learn & ask questions
1 Comment
 
LVL 18

Accepted Solution

by:
Lucas Bishop earned 2000 total points
ID: 40542791
Keep in mind, utm_term is for manually tagging your url with the keywords in paid-search (ex. adwords). If you are using adwords, you will gain additional information by using auto-tagging. Also, keep in mind that utm_term is for the campaign keyword, not the actual search query that triggered the ad.

In any event, the keyword data can be found directly under:
Acquisition > Adwords > Keywords

You can also navigate down to it at the campaign/ad-group level:
Acquisition > Adwords > Campaigns > (select a campaign) > (select an ad-group) > keyword data will be shown as a primary dimension by default

There are a variety of other ways to get down to keyword level. Landing page for example:
Acquisition > Adwords > Destination URLs > (select an url) > (select google search) > keyword data will be shown as the primary dimension by default
0

Featured Post

What is SQL Server and how does it work?

The purpose of this paper is to provide you background on SQL Server. It’s your self-study guide for learning fundamentals. It includes both the history of SQL and its technical basics. Concepts and definitions will form the solid foundation of your future DBA expertise.

Question has a verified solution.

If you are experiencing a similar issue, please ask a related question

Working with spreadsheets can be a daunting task, especially when having to deal with large amounts of data. All you see are rows and rows of numbers and soon your eyes begin to glaze over. Take advantage of the tools in Google Sheets to create prof…
One event, two days, a great line-up of speakers, and 48% female presence. Still have no idea what I’m talking about?
This Micro Tutorial will introduce a Google tool, which is a great way to learn more about dimensions in metrics in Google Analytics, even if you use the interface or the API.
This Micro Tutorial will demonstrate common damaging and frequent mistakes I see in most analytic audits. Most of them are campaign tagging mistakes, so this video will break it down into simple steps.

800 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question