Where is utm_term in Google Analytics?

Posted on 2015-01-05
Medium Priority
Last Modified: 2016-02-24
I'm using UTM variables in some of my URLs.  I have four defined:


When I go into GA > acquisitions > campaigns, under the campaign column, I see my utm_campaign name.  When I click the camapaign name, under the source/medium column, I see utm_source/utm_medium.  

But where is utm_term?
Question by:brettr
1 Comment
LVL 19

Accepted Solution

Lucas Bishop earned 2000 total points
ID: 40542791
Keep in mind, utm_term is for manually tagging your url with the keywords in paid-search (ex. adwords). If you are using adwords, you will gain additional information by using auto-tagging. Also, keep in mind that utm_term is for the campaign keyword, not the actual search query that triggered the ad.

In any event, the keyword data can be found directly under:
Acquisition > Adwords > Keywords

You can also navigate down to it at the campaign/ad-group level:
Acquisition > Adwords > Campaigns > (select a campaign) > (select an ad-group) > keyword data will be shown as a primary dimension by default

There are a variety of other ways to get down to keyword level. Landing page for example:
Acquisition > Adwords > Destination URLs > (select an url) > (select google search) > keyword data will be shown as the primary dimension by default

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