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SEO keyword question

Posted on 2015-01-19
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Hi,

This site pops up as #1 on google when I search the term Meal Programs.  personaltrainerfood.com/orders/order.php#

How is it possible, when they don't mention the words anywhere on the page or in the metatags?

Thanks. This is one of the terms my company wants me to vie for organically, and I find this quite interesting.  They don't appear to have a lot of backlinks, certainly not with the anchor words meal programs.

I look forward to your insights.
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Question by:mel200
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Lucas Bishop earned 2000 total points
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by:Phillip Burton
ID: 40558572
And the text on the page probably has words around the subject,such as diet and calories,
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by:mel200
ID: 40558579
So essentially it is because it works with Amazon.
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by:Phillip Burton
ID: 40558582
See this wiki entry on LSI for more details: http://en.m.wikipedia.org/wiki/Latent_semantic_indexing
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by:Lucas Bishop
ID: 40558599
So essentially it is because it works with Amazon.

I wouldn't give all of the credit to the Amazon back-links, however those are extremely powerful links.

On a related note, a large amount of their back-links appear to come from their personal trainer affiliate program. Since their aff program doesn't obfuscate the url (it only appends an affid), all of the links from their aff program contribute to the rank of their page.

See an example of an affiliate link at top-of page here, with your anchor text included:
https://www.anytimefitness.com/gyms/598/email

This type of program can help build link juice fairly quickly, with a targeted audience.
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by:mel200
ID: 40558813
Thanks for the extra input!
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by:mel200
ID: 40558818
And thanks also to Philip, I did read the link you supplied.
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