ASP.net VB.net Load a GridView cell with lines one under the other

Hi

I gave the following text in a SQL database that I load to an ASP.net GridView. It loads as one long string so I am the code further on to load it into a Template field so that the lines are one under each other. It doesn't seem to work

 1.       In your organisation's daily operations, would you say honesty is practiced:|

(A)       Always|
(B)       Frequently|
(C)       Occasionaly|
(D)       Rarely|



Private Sub GridView3_RowDataBound(sender As Object, e As System.Web.UI.WebControls.GridViewRowEventArgs) Handles GridView3.RowDataBound
        Try
            ' Required to ignore the header and footer rows
            If e.Row.RowType = DataControlRowType.DataRow Then
                Dim oNumberAnswers As String = CStr(e.Row.Cells(5).Text)
                Dim oQuestion As String = CStr(e.Row.Cells(3).Text)
                Dim arrSplit As Object = Split(oQuestion, "|")
                Dim S As String = S
                For i As Integer = 0 To UBound(arrSplit)
                    If S = "" Then
                        S = arrSplit(i)
                    Else
                        S = S & vbCrLf & arrSplit(i)
                    End If
                Next
                e.Row.Cells(1).Text = S