How far can we go with building a system heavy on functions with WP

I have a wordpress site running right now. However, going forward, we need more functions on the site that I do not know if wordpress will be the right base to keep building onto.

Some key functions to build up
- Scheduler for programs as the products
- ticketing system for programs with payment gateways
- membership loyalty program (discount for members, point systems)
- advanced search functions to even intelligent search eventually
- pay per click for custom post types
- customer analytics

We love WordPress for its SEO friendliness but going forward, we will be heavy on functionality (though we also need to keep the content and SEO friendliness)

So for long term planning I am considering if
-  we should extend from (Option 1) WordPress or
- (option 2)  to build from new with Ruby on Rails. Or,
- (option 3) could I keep wordpress for content (as the CMS) while integrating into RoR for the functions?

Btw, RoR is not a must for us though we are seriously considering the framework. We considering to just extend all the functions on WordPress with just PHP, which is our option 1, but not sure if scalability and performance will be an issue.

Any expert opinions on this?
sgmhAsked:
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Jason C. LevineNo oneCommented:
<shrug>

There's a lot of FUD out there about every platform.  This one is slow, that one is insecure, these other ones aren't developer-friendly.

The way I usually answer these types of questions is to either pick something you know you can build with and build and the details will take care of themselves OR if you are hiring people to build things for you, hire someone who knows what they're doing first and let that person set your technical strategy.

All things can be built on all platforms.
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Jason C. LevineNo oneCommented:
WordPress is just PHP/MySQL, so if you can build what you want to build in PHP there's no reason to leave WordPress.  That being said, if it's easier for you to get what you need with another platform/language, then keep WordPress around as the basic/marketing site and build your apps using the platform of choice.
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sgmhAuthor Commented:
I am just waiting out for other opinions. coz an IT expert (or so my partner said) just said no to WP when we say we are to build something like agoda.com up from our existing WP website. Do you think he's right?
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