Solved

SEO - low search volume keywords

Posted on 2015-01-28
3
307 Views
Last Modified: 2015-01-29
I am doing SEO for my site currently. My SEO guys recommend me to optimise my site for 20 keywords but I find that most of these keywords does not have any  search volume on adwords. He asked me not to worry and I kinda get that strategy, but not really too. maybe a 2nd opinion will be good.  

Going forward, I like to do more for my own SEO and I am adopting the same strategy - optimise on the low search words first (some even zero by ad words tools). I have a big site so I am working on those keywords with low search/low competition. But does it make sense to the experts here? Am I doing the right thing?

thanks!
0
Comment
Question by:sgmh
[X]
Welcome to Experts Exchange

Add your voice to the tech community where 5M+ people just like you are talking about what matters.

  • Help others & share knowledge
  • Earn cash & points
  • Learn & ask questions
3 Comments
 
LVL 17

Accepted Solution

by:
Lucas Bishop earned 250 total points
ID: 40575896
Low search volume keywords generally resonate with a 'long-tail' approach. In many ways this will prove effective, as you are selecting keywords that are very targeted and thus very relevant to your site. You have a better chance of showing up in search results for these keywords, with minimal effort and no significant back-links initially.

Going after the 'few that dominate' will be effective only with significant effort in generating 'buzz' about your site/product and will be less about the keywords on your site and more about what others are saying about you.
0
 

Author Comment

by:sgmh
ID: 40576429
So even if many of the keywords have zero search volume, it is ok?

Thx!
0
 
LVL 53

Assisted Solution

by:COBOLdinosaur
COBOLdinosaur earned 250 total points
ID: 40577833
It all comes down to what you are looking for.  If you are generating revenue by selling impressions of banner ads for a tiny fraction of a cent, the you want high volume worthless traffic.

However if you want targeted traffic, then you optimize for keywords that relate to what your site is about.  Forget the volume of activity for a key word.  Populate your site with high quality, unique content such as articles on the topic which your site is built around.  the crawlers will decide what keywords are important based on context and semantics.  Just trying to stuff in keywords in the head of the page is wasted effort, because the SE crawlers only use those foe refernce.

Cd&
0

Featured Post

[Webinar] Learn How Hackers Steal Your Credentials

Do You Know How Hackers Steal Your Credentials? Join us and Skyport Systems to learn how hackers steal your credentials and why Active Directory must be secure to stop them. Thursday, July 13, 2017 10:00 A.M. PDT

Question has a verified solution.

If you are experiencing a similar issue, please ask a related question

Owning a franchise can be the dream of a lifetime. It provides a chance for economic growth. You can be as successful as you want.  To make your franchise successful, you need to market it successfully. Here are six of the best marketing strategies …
Because your company can’t afford for you to make SEO mistakes, you’ll want to ensure you’re taking the right steps each and every time you post a new piece of content. This list of optimization do’s and don’ts can help you become an SEO wizard.
An overview of how to create reports in Adobe Analytics (formerly Omniture Site Catalyst) using pageNames, events, eVars and props. This video will show you how to install the Omniture Debugger tool so can see (and test) what is being passed int…
Learn how to set-up custom confirmation messages to users who complete your Wufoo form. Include inputs from fields in your form, webpage redirects, and more with Wufoo’s confirmation options.

691 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question