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So even if many of the keywords have zero search volume, it is ok? <br />
<br />
Thx!
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So even if many of the keywords have zero search volume, it is ok?

Thx!

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I am doing SEO for my site currently. My SEO guys recommend me to optimise my site for 20 keywords but I find that most of these keywords does not have any &nbsp;search volume on adwords. He asked me not to worry and I kinda get that strategy, but not really too. maybe a 2nd opinion will be good. &nbsp;<br />
<br />
Going forward, I like to do more for my own SEO and I am adopting the same strategy - optimise on the low search words first (some even zero by ad words tools). I have a big site so I am working on those keywords with low search/low competition. But does it make sense to the experts here? Am I doing the right thing? <br />
<br />
thanks!
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I am doing SEO for my site currently. My SEO guys recommend me to optimise my site for 20 keywords but I find that most of these keywords does not have any  search volume on adwords. He asked me not to worry and I kinda get that strategy, but not really too. maybe a 2nd opinion will be good.  

Going forward, I like to do more for my own SEO and I am adopting the same strategy - optimise on the low search words first (some even zero by ad words tools). I have a big site so I am working on those keywords with low search/low competition. But does it make sense to the experts here? Am I doing the right thing? 

thanks!

SEO - low search volume keywords

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Web Services

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.

Search Engine Optimization (SEO)

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Specialized areas of Internet marketing can also be broken down into more specialized areas such as Web marketing (, email marketing and social media marketing.