add watermarks to images on website
Posted on 2015-01-29
Client wants to add watermarks to ALL her images on her website. They have a house for rent for family gatherings, etc.
I think it will look tacky. My programmer felt said this, "As far as SEO, adding a watermark on images will do exactly nothing. Image SEO consists of file naming (no crazy 8921919383828282.jpg file names), alt text (relevant alt text, which can easily be done through WordPress), and contextual content around the image (the content around the image should have keywords that have to do with the contents of the image). This is how Google crawls a site, grabs and image, and indexes it for certain keywords. Adding a watermark to an image would more than likely DECREASE click-through-rates than actually increase it. "
Client has a "friend" in social media. This is his retort.
"If someone wants to add a photo of the exterior of your house to their "Weekend Getaway" pinboard on Pinterest, you are now left hoping that they will take the time to change the description to let people know (or remind themselves) where this photo was taken and how they can get more information about it. Even if they do that, if someone else pins the image onto their pinboard, they may change that description and the connection is lost. Piinterest tries to help by linking images pinned from websites back to those sites, but with single-digit click-through rates, many viewers who see an image won't take that step. A simple watermark with the url across the bottom of the image always leaves a trail back to your site and it costs only the few seconds it takes to bulk edit a folder of images. A branded logo can help do the same thing.I don't think adding a watermark would decrease CTR (click-through-rates). Watermarks cost only the time it takes to add them and will only help."
I would appreciate others inputs as well as I am trying to determine who is right.