Is my SEO agency recommended strategy correct?
Posted on 2015-02-03
This is a question I asked my hired SEO guys but up to today, I have yet to hear a good response from them.
My SEO account guy suggested to build my first phase of SEO on 20 keywords. We selected 20 keywords,
E.g. academic enrichment centre
e.g. sports enrichment centre
e.g. arts and crafts enrichment centre
All 20 keywords they suggested have zero search volume on adwords. I asked them if this is wise, they explained
1. Adword search volume is not a good gauge at all so I was told to ignore adwords volume
2. It is better to hit on such unpopular keywords (Long tail strategy?) instead of competing with others
I was convinced. Now, we have 7/20 keywords on page 1. But no spike on traffic.
My questions to my SEO guys, and what I need to seek advice on from experts here:
1. So I am concerned, even with all 20 keywords on page 1, will it translate to any traffic? are they simply too obscure?
2. they said with this strategy (the keyword enrichment centre peppered across many pages), it will result in some form of accumulated effect on the key word "enrichment centre" for us.
Any opinions from the experts?