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WIll adding a new location in Google Places hurt my first location

Posted on 2015-02-19
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Last Modified: 2015-02-20
We have an office in Location A that is ranking well in Google local (places), we recently opened a new office in a neighboring city, location B, Someone told my client that if they set up and verify their new location B, they can lose rankings in location A.  Is that right?
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Question by:jason94024
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Lucas Bishop earned 500 total points
ID: 40620556
Google uses relevance information to rank everything. By managing locations via a Google Business account, you are providing additional information that is used in calculating relevance. When someone is searching for a business located in a specific location, or simply searching for a business, while being geographically located in the same vicinity, Google utilizes your location information which will increase the relevance of your listing.

If someone is searching for Restaurants near 93401 zip code, which your Location A ranks well for (because its a highly reviewed restaurant in 93401), the information you've provided for Location B in a completely unrelated area has no effect on the relevance of Location A in relation to the searcher.

The only way Location B information could hurt Location A is if you are doing something shady.  If you somehow cause Location B to be suppressed for any sort of policy violations, all locations under your account will be "associated" with this behavior.  For example, if you are using the same phone number for both locations, now it looks like Location B may be a false location.  Mis-matches between what you entered into your My Business account and what is actually on the landing page can be suspicious. Keyword stuffing and any general activities that are considered black hat, etc.

Keep it above board and list all of your locations. If Location A is ranking well, follow the same formula for Location B. Make sure you have a specific landing page for Location B that has the same type of content on Location A's landing page. Get reviews. Get inbound links. etc
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Author Closing Comment

by:jason94024
ID: 40622077
thanks, sent that to client for explanation,
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