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Hi,<br />
<br />
I am helping a friend with his ecommerce site. He has valid SSL certificates and hence shoppers can browse securely on HTTPS, with a nice green padlock in the browser bar. Which is a good reassurance for alert online shoppers.<br />
<br />
He recently introduced a third party tracking pixel on the site, which is called remotely and communicates over HTTP. Because of this, ie. because the user's entire session isn't going over HTTPS, the green padlock does not appear and it causes the browser to alert the customer that the website is unsecured or unsafe. Although all sensitive user data is actually only ever sent down the HTTPS connection!<br />
<br />
How could this be improved to restore the green padlock and user confidence? How have other retailers dealt with this?<br />
<br />
Arno
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Hi,

I am helping a friend with his ecommerce site. He has valid SSL certificates and hence shoppers can browse securely on HTTPS, with a nice green padlock in the browser bar. Which is a good reassurance for alert online shoppers.

He recently introduced a third party tracking pixel on the site, which is called remotely and communicates over HTTP. Because of this, ie. because the user's entire session isn't going over HTTPS, the green padlock does not appear and it causes the browser to alert the customer that the website is unsecured or unsafe. Although all sensitive user data is actually only ever sent down the HTTPS connection!

How could this be improved to restore the green padlock and user confidence? How have other retailers dealt with this?

Arno

Ecommerce: HTTPS with tracking pixels

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Specialized areas of Internet marketing can also be broken down into more specialized areas such as Web marketing (, email marketing and social media marketing.

Internet Marketing

HTTPS is a protocol for secure communication over a computer network which is widely used on the Internet. HTTPS consists of communication over Hypertext Transfer Protocol (HTTP) within a connection encrypted by Transport Layer Security (TLS) or its predecessor, Secure Sockets Layer (SSL). The main motivation for HTTPS is authentication of the visited website and to protect the privacy and integrity of the exchanged data. HTTPS is widely used for protecting page authenticity on all types of websites, securing accounts and keeping user communications, identity and web browsing private.

SSL / HTTPS

The Hypertext Transfer Protocol (HTTP) is an application protocol for distributed, collaborative, hypermedia information systems. Hypertext is structured text that uses logical links (hyperlinks) between nodes containing text. HTTP is the protocol to exchange or transfer hypertext. HTTP functions as a request-response protocol in the client-server computing model. HTTP is designed to permit intermediate network elements to improve or enable communications between clients and servers. HTTP is an application layer protocol designed within the framework of the Internet Protocol Suite; it presumes an underlying and reliable transport layer protocol.