Google Mobile Usability Email

I have been creating html sites for 13 years now.  Recently, I have been getting emails from Google that warns me that the site isn't mobile friendly.  I know that. I had one client tell me that they "heard" that Google will be reprimanding sites that haven't converted to mobile friendly by April.  Is that true?  I know it is a good idea to be mobile friendly but some of my clients either aren't interested or can't afford to convert their site right now.  Please advise if this is a scare tactic or if it is legit.

Here is text from email:

 Google Webmaster Tools
 Fix mobile usability issues found on

To: webmaster of

Google systems have tested 7 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 7 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.

Fix this now:

Find problematic pages
View a report of the non-mobile-friendly pages found on your site, and the issues discovered.
Inspect mobile issues
Learn about mobile-friendly design
There are a variety of techniques you can use to make your site mobile-friendly. Specifically, look for information about the issues brought up in Webmaster Tools.
Follow our guidelines
3      Fix mobile usability issues on your site
Fix the issues preventing your site from being mobile-friendly.
Not sure how to proceed?

Who is Participating?
Dave BaldwinFixer of ProblemsCommented:
There are a lot of rumor pages about it.  It looks like 'mobile' responsive pages will 'rank' higher than 'standard' or what I call 'desktop' pages.  But for most sites it won't matter because they don't rank high enough to be affected anyway.  Who cares if you drop from page 23 to page 25?  Nobody is looking that far anyway.
Dave BaldwinFixer of ProblemsCommented:
Please advise if this is a scare tactic or if it is legit.
It is both.  I get those emails all the time because I have a lot of sites listed in Google Webmaster Tools.  After reading the first one, I now delete them without opening them.  Google doesn't even recognize when there is a mobile version of a site.  I guess their vision of the future is 'all mobile' but my customer's vision is not.
nsitedesignsAuthor Commented:
So, google won't be "punishing" sites that aren't mobile?
nsitedesignsAuthor Commented:
Thanks for the advice.
Dave BaldwinFixer of ProblemsCommented:
You're welcome.  Nobody can do everything Google wants.  Probably not even Google.
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