header for blue logo

Hi - I know this website might be for just Q&A and how to do and what to do,
but I would like to use this forum to get an opinion.

I created a logo it is like below
1) circular in shape like a globe whole globe is blue in color
2) and a line passes thru it and the color of line is orange -> yellow
i mean at one end it will be orange by the time it reaches other end it will become yellow (like gradient)

so now my logo has blue, yellow and orange colors somewhere or the other...

now i have this logo and creating a website...
but i am not able to come up with any good color or theme for my header...
i want my website to be brighter but should also maintain that business appeal to please customers...

so any suggestions to my header... that goes perfectly with my logo.

if my explantion of logo is not clear, please see the attached image...it looks similar to this
but with color changes to line the goes thru the middle...

Thanks guys...
shragiAsked:
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Dan CraciunIT ConsultantCommented:
Go to https://color.adobe.com/create/color-wheel/ , use your 3 colors as base and find the compound colors. Play around until you find something you like.

PS: stick to something you like. There's no way to please everyone.

HTH,
Dan
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David BruggeCommented:
There is a lot of psychology involved in picking out colors for a web site, just as there is when designing packaging or logos. Much depends on your target audience. Starting with basic colors, say red's, green's blues, etc., as your audience becomes more sophisticated, the attraction is for more complex colors, that is, colors that are blends and tints of the primary colors. If you are aiming for the widest possible audience, then stay with colors that are more pure.

The greatest common denominator on the web is the color blue. Blue is by far the most popular color for web pages (EE is no exception) because it is appealing to the widest audience.

Of course, it would be great if you had the money to do extensive world wide A/B testing of different color combinations to see which are the most appealing to your audience, but you can do the next best thing by looking at sites that DO have the resources to do this and see what they do.

Just for fun, Google "Blue and Orange Movie Trailers" and see how many websites discuss this particular color combination used in movies and advertisements.

Of course, you may want to go an entirely different direction just to set your site off from the crowd. Your call. But my advice is to simply throw up what feels good to you, then wait a few days and look at if fresh. You will know when you call it up if it is working or not.
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Ali EslamifarUXCommented:
This is a UX advice that, if you got several colors in an object, try to balance those colors with a light weight context, that three colors that you mentioned already made a complexity for your logo and your page, then if you use a white background this might help your user to first of all notice that logo and have more space around it to save the logo easier in their mind. One of the reasons that we keep logos on top our pages is to do some branding in user's mind, so don't miss the mission and let them remember that :)

I hope it helps.
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Hafeez AnsariFreelance Web DeveloperCommented:
Use light and brighter shades of logo colors with combination of light gray color. Each color with gray color is suitable.
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BillDLCommented:
Hello shragi

You forgot to attach an image for us to see.

There have been some excellent comments made, such as Dan Craciun's very true statement: "There's no way to please everyone" and David Brugges' observation that: "There is a lot of psychology involved in picking out colors for a web site .... Much depends on your target audience".

Colour is science, whether we like it or not.  It is perceived differently by different people, because colour is simply the result of how something reflects or emits light.  It travels in waves that have specific frequencies, and some of those frequencies can clash in a similar way to hearing musical notes that are not in harmony.  Our brains work on different frequencies depending on our state of alertness or activity.  Colours normally seen on "Hi-Viz" clothing can trigger a state of alert because they correspond with brain wave frequencies when somebody is in a state of alert, and certain colours are recognised as being "calming" colours because they correspond with brain wave frequencies in a relaxed person.  Poisonous animals and plants are often "Hi-Viz" colours, even though predators often don't see in full colour like primates, but those predators sense that the colours are warning ones because of the light frequencies.  Shape is also an important factor in this science.

The problem is that if you try and approach colour matching scientifically it rarely works.  Most of us already have a good idea of what colours clash but, just like Vietnamese or Arabic music may sound discordant to those familiar with Western music (and vice versa), some people may find two horribly mis-matched colours much less disturbing to the eye and brain.

One of the reasons that most people now find old fashioned amateurish black web pages with cyan or fuschia coloured text is because of the stark contrast and "persistence of vision".  We all know the optical illusion tricks where, if you stare at some bright colours and then look at something else, you see a negative or positive "after-images".  That unwanted effect can be accidentally achieved by using any starkly contrasting colours.

One thing that is very important to your choice of theme is what David Brugges touched on by saying "Much depends on your target audience".

A heavy haulage company will undoubtedly use very different colours and shapes on their web page than a company selling natural health products.  A haulage company may make a lot of use of those "warning" colours, solid blocks of colour, and sharp or angular edges to logos and page borders, whereas a health and beauty product website will probably use muted earthy and leafy colours with rounded shapes and fuzzy edges.

A website should tell you what the company does, sells, or offers, and should be able to imply this visually before the visitor even starts reading the text.  In this respect a website should be like the front window and the interior of a well designed shop that sells or supplies the same goods or services.  With that said, however, shop owners always seek to be different from others selling the same type of products.  One shop might go for a traditional woody theme, another may choose a glaringly bright modern decor, and another may adopt a subdued pastel-shaded and minimalist scheme that is devoid of clutter.  They might all work equally well, but they are likely to attract different types of clientelle.  The logo, page borders, header banner, page colour and texture, navigation panels, and other adornments on a web page should be considered as shop fittings that can enhance or detract from the visitor experience.

Web design is an art, and for that reason expert designers can demand a lot of money in return for their expertise.

As long as your logo is well designed to reflect the nature of your business, Hafeez Ansari's suggestion of using lighter and darker hues of the colours in the logo should work well.

If you can attach your logo image and give us an idea of what your business involves, perhaps we can help you with some more specific suggestions.
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BillDLCommented:
Thank you shragi
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