mssql BULK read an osfile and output

I am attempting to use the OPENROWSET(Bulk,... method to read an image, to be used as a column on a SQL View.

CREATE TABLE dbo.tblMyFiles
      (
      ID int NOT NULL IDENTITY (1, 1),
      FilePath varchar(255) NOT NULL
      )  ON [PRIMARY]
GO
INSERT INTO tblMyFiles (FilePath) VALUES ('c:\1\test.png')
GO


This works
 SELECT IMG=(SELECT CAST(bulkcolumn AS VARBINARY(MAX)) FROM OPENROWSET(BULK 'c:\1\test.png', SINGLE_BLOB ) AS x) FROM MyFiles WHERE ID=1

This does not work
 SELECT IMG=(SELECT CAST(bulkcolumn AS VARBINARY(MAX)) FROM OPENROWSET(BULK tblMyFiles.FilePath, SINGLE_BLOB ) AS x) FROM MyFiles WHERE ID=1

Server: Msg 102, Level 15, State 1, Line 1
Incorrect syntax near 'tblMyFiles'.


I've tried many different solutions.
 Quoting the tblMyFiles.FilePath...
 Putting it in an @Variable.

http://www.mssqltips.com/sqlservertip/1643/using-openrowset-to-read-large-files-into-sql-server/
http://www.sqlservercentral.com/Forums/Topic469199-5-1.aspx
http://www.sqlteam.com/forums/topic.asp?TOPIC_ID=143948

Any suggestions?