Hi... I'm close to releasing a new software I've programmed and developed, and maybe I'm asking for the moon here, but is there some slick way of "split testing" most (...or all) of the pertinent variables of my site/product? In other words, how to find the optimal pay-per-click ad that pulls the best; how to find the most effective content for my main web page to ensure maximum downloads; how to find the best price to maximize revenue.
Just googling around a bit I see there's this "Google Content Experiments" that rotates pay-per-click ads randomly and shows you which one was most effective - that's pretty cool. Are there any more tricks of the trade or advice that could help me in what I want to achieve?
P.S: I'm a programmer tech guy... don't have much marketing know-how or experience.