How can I improve this website Google index?

Hello, so I'm working on a web site in 3 languages, and I need to have a good Google index result for my customer.
Right now the result is quite good in italian, good in english, bad in german.

The website in german.

So, I was wondering if someone has any suggestion how to refine SEO on this website.

This is the SEO code I have right now for the Home Page:

<title>Kinder Hotel Ligurien - Family Hotels, Apartments, Agrotourismen und Str&auml;nde von Finale Ligure f&uuml;r einen Familienurlaub mit Kindern - Home Page - Ligurien, Italien</title>
	<meta name="Description" content="Hotels und Apartment-Hotels in Finale Ligure, die Sonderangebote und maßgeschneiderten Gästeservice für einen Familienurlaub mit Kindern an der Palmenriviera bieten. Jedes Hotel verpflichtet sich der professionellen, gesicherten Betreuung und der ganz besonderen Aufmerksamkeit für die kleinen Gäste. Finale Ligure ist in der Provinz von Savona, Riviera delle Palme, Ligurien, Italien." />

    <link rel="alternate" hreflang="it" href="" />
    <link rel="alternate" hreflang="de" href="" />
    <link rel="alternate" hreflang="en" href="" />

Open in new window

I noticed that Google's description starts from "Jedes Hotel..." and the first part is missing.
Also, I noticed that other pages are coming before the home page in search results, if I simply change the search string from "kinder hotel ligurien" to "kinderhotel ligurien".

So, am I doing something wrong here? Any suggestions?

Thanks guys.
Daniele BrunengoIT Consultant, Web DesignerAsked:
Who is Participating?

[Product update] Infrastructure Analysis Tool is now available with Business Accounts.Learn More

I wear a lot of hats...

"The solutions and answers provided on Experts Exchange have been extremely helpful to me over the last few years. I wear a lot of hats - Developer, Database Administrator, Help Desk, etc., so I know a lot of things but not a lot about one thing. Experts Exchange gives me answers from people who do know a lot about one thing, in a easy to use platform." -Todd S.

David Johnson, CD, MVPOwnerCommented:
query Kinder Hotel Ligurien result #1
kinderhotel ligurien result #2
Daniele BrunengoIT Consultant, Web DesignerAuthor Commented:
Actually right now it's #2 with the first query and in second page with the second query. I forgot to mention I'm testing with in german.

The thing that bothers me most though is the description. Why on Earth does it start with the second sentence I wrote, totally neglecting the first?
In spanish google you are 5th after all tripadvisors etc.
Introduction to Web Design

Develop a strong foundation and understanding of web design by learning HTML, CSS, and additional tools to help you develop your own website.

Daniele BrunengoIT Consultant, Web DesignerAuthor Commented:
Ok, thanks. Does anybody know why Google starts the description with the second sentence, cutting the first? I would understand if the whole description was cut short, ok it's long, but why does the first sentence not appear?
Lucas BishopClick TrackerCommented:
Here you can see with an exact match search of the domain, the "description" meta tag is fully utilized.
Here you can see with the phrase Kinder Hotel Ligurien the domain is on page 3 and Google does not use the first sentence of your description meta tag on the serp:
Google does not feel the domain has much authority for the term "Kinder Hotel Ligurien" (hence page 3 for the phrase) and also does not feel the first sentence of your meta description is relevant to the search result either.

In reviewing the site, the phrase "Kinder Hotel Ligurien" does not appear in plain text anywhere on the page.

Additionally, when I translate the meta description and the page, it appears the second sentence is more relevant to the page content:
Each hotel is committed to the professional, secure care and special attention for younger guests.

As you can see, all of the text on the page is related to "younger guests":
Google is tailoring the Meta Description to more closely match the page content.
Daniele BrunengoIT Consultant, Web DesignerAuthor Commented:
Ok, thanks for the clarifications. Although if I do a search simulating a deutsch user with deutsch language the website actually comes up on the first page, in third position:
Lucas BishopClick TrackerCommented:
Make sure you aren't logged into Google. You may be seeing results that are tailored to your browsing behavior.

My search via incognito chrome (pg 3):
Your search via incognito chrome (pg 3):

Experts Exchange Solution brought to you by

Your issues matter to us.

Facing a tech roadblock? Get the help and guidance you need from experienced professionals who care. Ask your question anytime, anywhere, with no hassle.

Start your 7-day free trial
Daniele BrunengoIT Consultant, Web DesignerAuthor Commented:
Yes, you are right. It's actually better placed with kinderhotel than kinder hotel, go figure.

I find it absurd that a search for the exact website title only rates it in 3rd page.
You are already in 2nd page.... Cross the fingers that others get sold out and your pockets run full ;)
Daniele BrunengoIT Consultant, Web DesignerAuthor Commented:
Heh, it's a customer's page, so his pockets will get fuller than mine :).
Lucas BishopClick TrackerCommented:
Yeah improved an entire page, now ranking 3rd on page 2.

You own the exact match domain. After a few more high quality sites link to you, I forecast a position on page 1 in no time.
Daniele BrunengoIT Consultant, Web DesignerAuthor Commented:
Thanks, I guess my SEO wasn't that bad then. Thanks guys.
Good (not automatic) French translation may help...
Daniele BrunengoIT Consultant, Web DesignerAuthor Commented:
The translation was made by a professional translator, German is her native language.
I just saw EN/DE/IT ... Once you get FR up you get some guests in walking distance...
Daniele BrunengoIT Consultant, Web DesignerAuthor Commented:
Yeah, I need to see if my customer's willing to pay for it though.
It's more than this solution.Get answers and train to solve all your tech problems - anytime, anywhere.Try it for free Edge Out The Competitionfor your dream job with proven skills and certifications.Get started today Stand Outas the employee with proven skills.Start learning today for free Move Your Career Forwardwith certification training in the latest technologies.Start your trial today
Search Engine Optimization (SEO)

From novice to tech pro — start learning today.