Background Color to header row in HTML

I am automating a report in Access using HTML and want a table included.  I've gotten that far, but what I also want to do is put background color to the header row.  Here is what I have:

Dim OutApp As Outlook.Application
Dim OutMail As Outlook.MailItem
Dim strHTML As String
Dim rst As DAO.Recordset
Dim cnt As Long
 
    Set rst = CurrentDb.OpenRecordset("SELECT * FROM END_Late_EmailFR_q")
    'WHERE VenName = '" & Forms!frmTemplate!Owner & "'")
   
 If Not rst.EOF Then
        strHTML = strHTML & "<table border=""1"" align=""Left"">" & vbCrLf
        For cnt = 0 To rst.Fields.Count - 2
        strHTML = strHTML & " <b> <th> " & rst(cnt).Name & "</th> " & vbCrLf

        Next cnt
    Do While Not rst.EOF
        strHTML = strHTML & "  <tr bgColor = '#FF000'>" & vbCrLf
        For cnt = 0 To rst.Fields.Count - 2
        strHTML = strHTML & "    <td>" & rst(cnt) & "</td>" & vbCrLf
        Next cnt
        strHTML = strHTML & "  </tr>" & vbCrLf
        rst.MoveNext
    Loop
        strHTML = strHTML & "</table>" & vbCrLf
    End If

I've also tried this: style='color:blue:' in place of bgColor = '#FF000'

Thank you for your help!