SEO landing page

Hi All,

We are about to embark on a new website which has a primary focus for SEO.

We have three businesses and want to have a landing page which shows the three businesses.

The user will then choose the business they want to visit and this will then direct them to that site.

We are trying to work out the best method to do this so SEO will still be effective.

Options so far are.

1. Have three separate domains, which all have same landing page.
2. Have one domain, and put each business in own folder e.g /businessone, /businesstwo and /businessthree
3. Have one domain and put each business in its own subdomain. businessone.domain.com and businesstwo.domain.com

What other options do we have?

Any help would be appreciated.
Cheryl LanderAsked:
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Lucas BishopClick TrackerCommented:
All three options are feasible. However, all three also have the potential for a 'duplicate content penalty' if the three businesses are nearly identical (aside from location) and you share content across the three pages and only swap out small language snippets. This is just a hypothetical, since I don't know the businesses involved. I assume the businesses are somewhat related though, since you've proposed an option of keeping them on a single domain in sub-folders.

Option 4 would be that you have all three businesses on a single landing page but you use Parallax to show the appropriate content to the visitor based on their selections. This is a newer technique, whereupon there would be less pages on your site, however you would potentially increase the time spent on this single page by the visitor. This technique is also a more "creative" way to showcase content, so it may not make sense for your business.

If your businesses are all on a similar topic (SEO) and their individual SEO is also one of the key success metrics for your plan, I'd go with option 2. This way you are building content, back-links, etc., to only one domain. Your efforts are focused and then more likely to be successful.

Separate domains I would only consider if the 3 businesses are significantly different and thus you want to provide a different experience and different content to the visitor.

Sub-domains I'm simply not a fan of, unless you have a significant reason for using them (ie. putting the content on different IPs) where sub-directories would not suffice.
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Cheryl LanderAuthor Commented:
thanks so much for this.

option 2 was what we were leaning towards.

Thanks again.
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Alex SyversenCommented:
From the SEO technical point of view Option 2 and 3 are absolutely identical. So go for whatever is easier for you.
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