Tracking conversions - Adwords and analytics

smuralisankar
smuralisankar used Ask the Experts™
on
This is the URL of the site:
http://www.customerhappinesstour.com/fr/2015/june11/

There is a button at the bottom for registration:
https://www.dropbox.com/s/18rdz1sqypdi8o7/Screenshot%202015-05-07%2016.19.21.png?dl=0

If you click on that, you will get a form. This is a marketo form. I have included the code for the marketo form.

However, there is no "Thank-you" page URL here. How do we track conversions on adwords and analytics.




<form class="lpeRegForm formNotEmpty" method="post" enctype="application/x-www-form-urlencoded" action="http://resources.freshdesk.com/index.php/leadCapture/save" id="mktForm_1084" name="mktForm_1084">
	<ul class='mktLblLeft'>
		<li class='mktField' ><label>Name:</label><span class='mktInput'><input class='mktFormText mktFormString' name="LastName" id="LastName" type='text' value="" maxlength='255' tabIndex='1' /><span class='mktFormMsg'></span></span></li>
		<li class='mktField' ><label>Email Address:</label><span class='mktInput'><input class='mktFormText mktFormEmail' name="Email" id="Email" type='text' value=""maxlength='255' tabIndex='2' /><span class='mktFormMsg'></span></span></li>
		<li class='mktField' ><label>Phone Number:</label><span class='mktInput'><input class='mktFormText mktFormPhone' name="Phone" id="Phone" type='text' value=""maxlength='255' tabIndex='3' /><span class='mktFormMsg'></span></span></li>
		<li class='mktField' ><label>Title:</label><span class='mktInput'><input class='mktFormText mktFormString' name="Title" id="Title" type='text' value=""maxlength='255' tabIndex='4' /><span class='mktFormMsg'></span></span></li>
		<li class='mktField' ><label>Comments:</label><span class='mktInput'><textarea class='mktFormTextarea mktFormTextarea' name="Notes__c" id="Notes__c" cols='20' rows='2' tabIndex='5'></textarea><span class='mktFormMsg'></span></span></li>
		<li id='mktFrmButtons'><label> </label><input id='mktFrmSubmit' type='submit' style="width: auto; overflow: visible; padding-left: .25em; padding-right: .25em;" value='Submit' name='submitButton' onclick='formSubmit(document.getElementById("mktForm_1084")); return false;' /> <input style='width: auto; overflow: visible; padding-left: .25em; padding-right: .25em;' id='mktFrmReset' type='reset'
			value='Clear' name='resetButton' onclick='formReset(document.getElementById("mktForm_1084")); return false;' /></li>
	</ul>
	<span style="display:none;"><input type="text" name="_marketo_comments" value="" /></span>
	<input type="hidden" name="lpId" value="1487" />
	<input type="hidden" name="subId" value="398" />
	<input type="hidden" name="munchkinId" value="626-CPN-682" />
	<input type="hidden" name="kw" value="" />
	<input type="hidden" name="cr" value="" />
	<input type="hidden" name="searchstr" value="" />
	<input type="hidden" name="lpurl" value="http://resources.freshdesk.com/FormDummy.html?cr={creative}&kw={keyword}" />
	<input type="hidden" name="formid" value="1084" />
	<input type="hidden" name="returnURL" value="http://www.freshdesk.com" />
	<input type="hidden" name="retURL" value="http://www.freshdesk.com" />
	<input type="hidden" name="returnLPId" value="-1" />
	<input type="hidden" name="_mkt_disp" value="return" />
	<input type="hidden" name="_mkt_trk" value="id:626-CPN-682" />
</form>
<script type="text/javascript" src="/js/mktFormSupport.js"></script>
<script type="text/javascript">
	function formSubmit(elt) {
	return Mkto.formSubmit(elt);
	}
	function formReset(elt) {
	return Mkto.formReset(elt);
	}
</script>

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Marketing Technologist
Commented:
You'll need to update the javascript to push an event into GA when the submit button is pressed. Something similar to:

<script type="text/javascript">
	function formSubmit(elt) {
        _gaq.push(['_trackEvent', 'OFFERTYPE', 'ACTION', 'OFFERNAME']);
	return Mkto.formSubmit(elt);
	}
	function formReset(elt) {
	return Mkto.formReset(elt);
	}
</script>

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You'd replace the CAPS with correct values for the event you want pushed into Analytics.

In Analytics, you'd set up a Goal that consists of this Event being fired.

Author

Commented:
What would the values of the event be?
Lucas BishopMarketing Technologist
Commented:
Something like:

_gaq.push(['_trackEvent', 'FORM', 'submit', 'Customer Happiness Tour 11 JUIN 2015']);

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Author

Commented:
Ok. But how would these conversions show up in Google adwords? The gapush code edit would only make the conversions show up in Google anaytics.

Author

Commented:
Also, for your GA comment, how do I turn that into a Goal in GA and import that into adwords.

I know there is a way to import Google analytics goals into adwords:
https://www.dropbox.com/s/8h9o8430pwlqhls/Screenshot%202015-05-08%2012.19.36.png?dl=0

But how do I create a goal in GA in this case for that form fill ?
Lucas BishopMarketing Technologist
Commented:
Also, for your GA comment, how do I turn that into a Goal in GA and import that into adwords.

In GA go to Admin > Goals to setup a new goal. You'll setup a custom goal for an "event" similar to:
ga-goal.PNG
Ok. But how would these conversions show up in Google adwords?
In Adwords you'll go to Tools > Conversions > Google Analytics to import the goal to Adwords.

Author

Commented:
Btw, this is the URL:
www.customerhappinesstour.com/fr/2015/june11/

I am not able to find the place to enter the code in the GA code.

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