I am building a site for a local municipality to have a local directory of businesses, etc. They'd like to monetize the site and offer an upgraded listing to business owners.
as part of that listing, they want to include their Domain URL and perhaps some additional features. In selling that, they'd like to include that the business may get a boost in SEO with that link (the main site is going to be positioned as an authority site)
Is that something we can advertise as a benefit or is that misleading?