SEO for misspelling of a company name

I am working to update a site that's getting good search results but I want to improve.  One thing I noticed is that there is a good search volume for a common mispelling of the company name.  The actual name is Judy Dempcy Homes, but may people misspell it as Dempsey as well.

Would there be any advantages to building a page with content optimized by explaining, and almost joking, about the common mispelling of the name?  In theory, that content would optimize for those keywords and increase the search results?  

I also thought about buying that specific domain and putting together a quick microsite with links to the correct site.

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William FulksSystems Analyst & WebmasterCommented:
I would definitely buy up any domain names with the misspelled name since people are searching for it, BUT I would only have those domains redirected to the main site. If you try to build a capture page filled with misspelled words, Google could peg you. One way around it is maybe on your "About Us" or "Company Info" page, make a note about the spelling and include the alternate spelling there.
axessJoshAuthor Commented:
Thanks William.

I am with you, I didn't want to do something that would throw a flag up with Google, which was why I considered keeping that page content very light and almost comical.  That way, we would not be trying to necessarily keyword stuff the page and stuff.

according to Analytics, we rank for that term already with an average position of 10, so from the little I know about SEO, perhaps your suggestion of a snippet on the about page may help that?
William FulksSystems Analyst & WebmasterCommented:
Mainly you want avoid setting up a whole Judy Dempsey page just to try and pull those extra hits in. But at least referencing the Dempsey spelling on your site would be helpful and not out of context. You want people to go to Judy Dempcy Homes and not make it look like you tricked them when they really wanted Judy Dempsey. Does that make sense? Google is funny about this kind of stuff.

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