I am working to update a site that's getting good search results but I want to improve. One thing I noticed is that there is a good search volume for a common mispelling of the company name. The actual name is Judy Dempcy Homes, but may people misspell it as Dempsey as well.
Would there be any advantages to building a page with content optimized by explaining, and almost joking, about the common mispelling of the name? In theory, that content would optimize for those keywords and increase the search results?
I also thought about buying that specific domain and putting together a quick microsite with links to the correct site.