Monitors - I need a new one

I need a new monitor for my pc.  I want a high quality monitor for video editing.  Which specs should I be looking at?   Any brands I should discard immediately?   Any brands I should buy, even if they're more expensive?

I'm speaking to a salesperson and he says "This brand Y monitor is actually made by [prestigious brand].  All the components are identical.    My B.S. detectors are alerted.  I don't buy anything.
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Actually, sometimes it's correct what the sales person says. In this case I can't tell you, because you used a generic example, but in truth, most panels and monitors, sometimes roll out the same factory.
Dell usually has high end ultra resolution monitors, followed by EIZO (for professional color calibration). But if budget doesn't allow, check Samsung or IIYama.
Check the size you want, then the resolution you need.
It depends a little on the budget. EIZO is indeed a good brand. If you look for a monitor with a good color space and hardware calibration then EIZO CG277 is an excellent monitor but very expensive. There are also cheaper ones like the EIZO CS240. Other good brands are HP, LG and NEC. You might look at the HP DreamColor Z27x or the LG 27MB85Z.
Monitors do also have different LCD panel types.
The current panels are mostly VA, TN or IPS.
Overall the IPS panels are the better with color and viewing angles.
TN panels provide the shortest response times which is good for gaming.
Lately there are also 4K resolution monitors which have around 4000 pixels. You need a graphical card which can handle this high resolution.

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Displays / Monitors

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