Is there something obvious which could improve our iPhone bounce rate?

I have a responsive website which seems to be performing well for desktop/laptop and iPad users, regarding bounce rate (30% and 28%, respectively).  But for iPhone users, the bounce rate is significantly higher (58%).  I know that iPhone visitors typically have a higher bounce rate than visitors with other devices,  but I'm thinking the discrepancy may be significant.  I'd appreciate feedback.  However, I'm not prepared to invest in a total re-design of my site.  It appeals to the audience we wish to engage, and their expectations are met, or exceeded, when they get here.  I'm hoping for something simple to engage iPhone users, so they at least explore beyond the landing page.  

Our website is at www.mauitradewinds.com   Desktop and laptop visitors will load index.htm in their browsers, while iPad and iPhone visitors will see m_index.htm    Thanks!
ddantesAsked:
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Mark BullockQA Engineer IIICommented:
I tested on iPhone 4s on wifi.
The page loaded quickly. The menu has all the necessary info. The page scrolls smoothly.
I would change the image at the top into text plus the bird image. The reason is you can't tap the phone numbers to call and the text is small.

What search terms do iPhone users use to get to your site? Do they match what your site offers?

Is there some info on the home page which leads iPhone visitors to abandon? Is some info missing that would interest them?
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ddantesAuthor Commented:
Thank you for performing the testing, and for your feedback.  I'm not sure what you are advising to change at the top of the page.  There is a logo which appears on every page -- are you recommending that be replaced with text, so that the phone number can be tapped?

Our traffic from search terms is negligible, unfortunately.  Probably 95% of our visitor come from web sites which advertise B&Bs and vacation rentals on Maui,  and to which we subscribe.  So, iPhone visitors find our site the same way that iPad and desktop visitors find us, but they don't engage as much with our content.

I can't think of any content which would discourage iPhone visitors from looking further, or any content which is missing.  The page is meant to be an abbreviated overview of the property, with an attractive slide show, and links to explore our two guest rooms.  Putting yourself in the place of a prospective Maui visitor, seeking accommodation outside of a hotel/resort/condo setting, if you can think of something to change, I'm open to suggestions.

Do you think that a 58% bounce rate indicates a problem, or is that to be expected with iPhone users?

Thanks again.
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Mark BullockQA Engineer IIICommented:
I recommend you change the header image to image and text. Make the phone numbers and email text so iPhone users can tap to call or tap to email.

For all phone numbers, use an anchor tag with the tel: protocol. Mobile users can tap to call. Some desktop users will also be able to click to call.
<a href="tel:555-555-5555">555-555-5555</a>

I recommend this for both the mobile and desktop versions.
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Mark BullockQA Engineer IIICommented:
I think the content matches the expectation visitors have when they come to your site. Perhaps there are some pictures or content that are more appealing .

Maybe you could generate a word cloud from your positive reviews and emphasize those things in the content.
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Mark BullockQA Engineer IIICommented:
Regarding the bounce rate, it may be a little high. My experience when looking for a vacation house is looking quickly at lots of properties and then coming back for more info about the ones I like.

I think if you improve the CTAs (Call To Actions) I mentioned by turning your header image into image and text with links that it can help.
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ddantesAuthor Commented:
Thank you for your help.
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