I have a responsive website which seems to be performing well for desktop/laptop and iPad users, regarding bounce rate (30% and 28%, respectively). But for iPhone users, the bounce rate is significantly higher (58%). I know that iPhone visitors typically have a higher bounce rate than visitors with other devices, but I'm thinking the discrepancy may be significant. I'd appreciate feedback. However, I'm not prepared to invest in a total re-design of my site. It appeals to the audience we wish to engage, and their expectations are met, or exceeded, when they get here. I'm hoping for something simple to engage iPhone users, so they at least explore beyond the landing page.
Our website is at www.mauitradewinds.com
Desktop and laptop visitors will load index.htm in their browsers, while iPad and iPhone visitors will see m_index.htm Thanks!