How much do CG renderings cost?

Hi, I have a good friend who is a struggling Architect and he would really like to have some CG renderings and a short 1 minute, 3D fly-through model of a building he is bidding on to design for a client. He admitted that he does not have the skill set to do the renderings or 3D work for his project, but he believes that would really impress the client and thus get him the job. -- I really want to help him, so I offered to do them for him as long as he doesn't want more than I can produce with my intermediate knowledge of 3D art work. I also told him that I would do them at no cost. -- I am not an expert in this field, so I don't feel comfortable charging for something I do not do professionally. I simply want to help my friend and get some exposure out of it.

That said, I'm curious...how much does a CG rendering cost and how much does a 3D model with a fly-through camera cost of a small building?

How is that calculated? - Is it by the size of the building? - Is it by the number of floors? - Is it by the square footage? -- There has to be a formula that the pros use to be able to quote a CG rendering or a 3D model with a moving camera.

Does anyone have any insight into this topic? Can someone guide me to a web site where pricing your CG work is discussed - maybe with some examples?

That said, I assure you I'm not going to charge my friend for the work I'm doing for him...I simply want to know how much something like that is worth - out of curiosity.  I also don't want to ask my friend how much its worth, because I don't want to make him feel bad that he can't pay me. I don't want to make him feel like I'm fishing for money.

I've done some research on my own, but have not found anywhere where a pricing formula or pricing structure is discussed.

Thank you for your guidance!

Fulano
Mr_FulanoAsked:
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David Johnson, CD, MVPOwnerCommented:
Design by the hour and compute time by the minute. Do you have enough compute power or will you be passing off chunks of the data to be done in the cloud using many computers in parallel?
☠ MASQ ☠Commented:
There is no hard and fast rule on costing - it's priced by time taken to render the project.  You're also competing against providers across the world some not necessary using legitimate software to produce the fly-through.

As you're learning too I guess you're looking to offer a discount as well.  A word of caution though - this can be the kind of thing that can test friendships - try to keep this part of it on a purely professional basis, if they want more they need to pay for it, if they aren't happy with what they get for the money you need to deal with it as you would any other client.

You'll probably have already found this article from 2014 which unfortunately builds on research that's over six years old.
https://www.linkedin.com/pulse/20140417201315-12423963-the-real-cost-of-architectural-rendering

Already the AVI industry has moved to sector specific specialities so you need to see an example of contemporary work in the field your friend is competing to ensure you produce something comparable.

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Mr_FulanoAuthor Commented:
Thank you Michael, very in interesting site!
Mr_FulanoAuthor Commented:
Hi Masq, yes...I had seen the article you posted, but still appreciate the good advice you provided.
Mr_FulanoAuthor Commented:
David, yes...I have the computing power.
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