Wordpress Permalink and SEO for Realtor

I'm working with a realtor to upgrade their website and had a thought about our site permalink structure I wanted some advice on.

I want them to show for searches for many local communities in our area.  I am thinking of putting together a page for buying and selling homes, then on that page, have links to a page with local town keyword rich content.

In the structure of the site, I'm adding those pages as child pages of the buying and selling page so the permalink structure in the browser will look like this:

site.com/buying-and-selling-homes/homes-in-local-town

I'm thinking I may not want to duplicate the "homes" word but wanted some suggestions on teh general theory and whether this will make any difference in the search indexing?
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axessJoshAsked:
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David H.H.LeeCommented:
How about this suggestion?
>>
site.com/buying-and-selling-listing/homes-in-local-town
axessJoshAuthor Commented:
thanks David. I can do that.

Will that "long-tail" permalink URL make any difference?  I think that is the main point of my question.
David H.H.LeeCommented:
Use hyphens to separate words when necessary for readability. However,  please don't overuse of hyphens in URLs can be seen as spammy.

Just make sure the permanent URL never be longer than 2,048 characters.

You may refer this link for further understanding of SEO best practices for URL:
 https://moz.com/learn/seo/url
Jason C. LevineDon't talk to me.Commented:
Will that "long-tail" permalink URL make any difference?  I think that is the main point of my question.

Yes, it will.  Long-tails matter because if you get all the words in a search query to match the slug, or better yet an exact phrase match then you should beat out similar content without those matching elements*

The homes/homes duplication isn't a penalty or even that severe of a problem.  It just looks inelegant and you waste an opportunity to use a synonym for one of the "homes" instances.

This is usually a case when analyzing similiar sites to see what queries are already performing well or not performing well can really be of use to you. Do you have access to the Google Keywords Planner?


* Assuming everything else is equal, which may be a bit of a stretch.

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