Is it possible to activate an Evaluation version of SQL Server 2012?

I have a production network application which uses an SQL 2008 Standard Server.

I am planning moving the DB to the SQL Server 2012 SP1.  

Installing the Evaluation version (180days) of SQL Server 2012 SP1 will I be able to provide a License Key and activate it to Standard version?
or should I run again all the setup process using the purchased ISO image?

I would like to point out that this is a production SQL Server and I would like to avoid the back and forth in case that the evaluation version cannot be activated to permanent version.

Thanks in advance,
Mamelas
mamelasAsked:
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Deepak ChauhanSQL Server DBACommented:
You will have to run the licensed version (paid version) setup again and select the Edition Upgrade in Maintenance options.
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mamelasAuthor Commented:
Dear Chauhan,

Thank you for your prompt reply.

Re your message, applying the Edition Upgrade is equal to installing the SQL Server from Scratch?
Will it require donwtime or not?
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Deepak ChauhanSQL Server DBACommented:
The Evaluation edition of SQL Server is based on the Enterprise Edition and you are going to change it to standard, so this will only make some changes not full install, yes downtime required but not very much only 20-30 minutes max  and services will be restarted.
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mamelasAuthor Commented:
Your above is noted with thanks.

So I understand that the transition is possible given that I should rerun the setup in order to
"downgrade" to Standard edition...correct?
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Deepak ChauhanSQL Server DBACommented:
we can say downgrade because evaluation edt. has same feature as Enterprise.

But it is upgrade because its going to become a full version which will never expire.

Here is the link explaining pre checklist and unsupported scanarios for this type of upgrade

https://msdn.microsoft.com/en-us/library/ms143393(v=sql.110)
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mamelasAuthor Commented:
Thank you for your help!
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