mod_rewrite to https or http

Not tested, but you could negate the request URI before the https rule:

RewriteCond %{REQUEST_URI} !^/?fb/(.*)$
RewriteRule ^(.*)$ https://www.bumpum.com/$1 [R=301,L]

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HTH,
Dan

Dan I tested that and it still redirects to https any more ideas?

Weird. It should of worked.

Anyway, add the full path to the second rule.

RewriteRule ^/?fb/(.*)$ http://www.bumpum.com/social_redirects.php?sign_serial=$1  [QSA,NC,L]

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If I put it like this it still does not work.  Still redirects all to https

RewriteRule ^(.*)$ https://www.bumpum.com/$1 [R=301,L] 
RewriteRule ^/?fb/(.*)$ http://www.bumpum.com/social_redirects.php?sign_serial=$1  [QSA,NC,L] 

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If I put it like this it fails in the browser and says this webpage has a redirect loop.

RewriteRule ^/?fb/(.*)$ http://www.bumpum.com/social_redirects.php?sign_serial=$1  [QSA,NC,L] 
RewriteRule ^(.*)$ https://www.bumpum.com/$1 [R=301,L]

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Both rules have an L at the end, meaning they are the last rules used, if true.

So yes, this:

RewriteRule ^(.*)$ https://www.bumpum.com/$1 [R=301,L] 
RewriteRule ^/?fb/(.*)$ http://www.bumpum.com/social_redirects.php?sign_serial=$1  [QSA,NC,L]

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will always match rule number 1, and never even try rule number 2

But reversing the order should produce correct results: if the page is of the form http://www.bumpum.com/fb/something then the first rule is applied and the next is ignored, if not then the second rule is applied.

Can you please try another browser? Maybe it's a caching issue.

I have now tried multiple browsers and multiple computers.  I always get the same results.  

If i put this first it comes back with a browser failure (redirect loop)  Its like the L is not working at all.

RewriteRule ^/?fb/(.*)$ http://www.bumpum.com/social_redirects.php?sign_serial=$1  [QSA,NC,L]

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I also tried it like this and it does not work either.  I removed the L thinking it might move to the next rule but does not work.  I tried every combination I can think of.

RewriteRule ^(.*)$ https://www.bumpum.com/$1 [R=301] 
RewriteRule ^/?fb/(.*)$ http://www.bumpum.com/social_redirects.php?sign_serial=$1  [QSA,NC,L]

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Same solution as Dan, but you also need to exempt /social_redirects.php from the https redirect.

In PHP you can detect HTTPS and use header("Location:...") to redirect the browser.  You would want to be mindful of the risk of complex interaction between .htaccess and the PHP redirect.
http://php.net/manual/en/reserved.variables.server.php

I have a very similar problem to this one.

All traffic to a site must be https, so I rewrite all URLS to redirect to https.
BUT I have one URL which comes not from the browser but an embedded activeX control which must go directly to CGI. This does not work.

I'm still fiddling, so I'll keep you posted.

@ray - the reason I cannot use that is I am using NFC technology in my application to redirect to a social media ap and if I send it to https first it opens up a browser window and sends them to the site in the browser which is not what I want to do.  If I use http: it sends them to my redirect page then the phone prompts the user to use their social ap to open and that is what I want to do.  So I only need the one page to go to http: and all others to go to https:  It will need to be done in the rewrite.

@Steve - I do not know how to implement what you are saying.  If you could give me an example it would be greatly appreciated.

That sounds like a great solution Ray.  I will implement that and see how well it works out.  Thanks

Good luck with it.  I'm pretty sure it's sound in theory, so if you have any issues implementing it in practice, please post back here and we will be glad to help!