Redirecting old exchange URL's in IIS7

Hi guys simple one, I have some external links that link to our Iowa server. We have just updated for 2007 - 2011 and the old url was company name/exchange. The new URL is company name/owa. i don't want to have to change all the links on the web sites. Is there a simple way to create a redirect in IIS to achieve this?

to be clear, redirect :
companyname/exchange --> comapnyname/owa

Regards
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MichaelAsked:
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AmitIT ArchitectCommented:
Ya, there is a way to do it. However little bit tricky. But I want to understand how many URL's you are talking here. I did for my SharePoint calendar web part.
MichaelAuthor Commented:
Only one url. The one mentioned above
AmitIT ArchitectCommented:
Ok, so your requirement is not the one, I was thinking. It is simple, change new URL in your Exchange itself. You can update new External URL using EMS. You can follow this article.

http://social.technet.microsoft.com/wiki/contents/articles/5163.managing-exchange-2010-externalinternal-url-s-via-powershell.aspx

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