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Hello;<br />
<br />
Our site was down with error 403 around 10 days,now once again we are ok,but google penalty our site in its search,please let me know that how can improve our site ranking in google.<br />
<br />
Thanks
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Hello;

Our site was down with error 403 around 10 days,now once again we are ok,but google penalty our site in its search,please let me know that how can improve our site ranking in google.

Thanks

Error 403 and ranking in google

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.