Hi experts, just googling around and watching some youtube videos on this, I'm getting some conflicting theories - some say have only TWO ads in your campaign, run those for awhile, drop the loser and add in a whole new ad, then repeat. While another camp says it's okay to have 5, 6, or more ads at a time, run all those, keep the best one. Add 5 or 6 more new ones, repeat that. Ultimately pick the best one out of all that, then optimize that one ad. I'm pretty much a newbie at this and it's making my head spin...
My product is a new software program that It'll be selling from my website (I'm a programmer) and I'd like to start promoting it with Adwords and would like to find the nest way to do "split testing" of my Adwords ads to find the best one. Can anyone offer me some help please?