The Best Website SEO optimization software

Hi E's,
What is the best software for website SEO?
No meter if is paying.

The best regards, JC
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Pedro ChagasWebmasterAsked:
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Ray PaseurCommented:
The most important quote, from Google who controls almost everything in SEO-land, says,
... base your optimization decisions first and foremost on what's best for the visitors of your site.
Here is their guide showing in detail how to do it all.  This is about 5 years old and has stood the test of time.
http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

Beyond that, you might want to acknowledge that "mobile-first" has gone from a slogan to a strategy; don't publish a desktop-only web site because Google will penalize it in the search if it's not useful with mobile devices.  Make it for mobile from day one, using elastic and scalable design (Twitter Bootstrap is a good choice).

This should be helpful, too:
https://support.google.com/webmasters/answer/35769
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Pedro ChagasWebmasterAuthor Commented:
Hi Ray, thank you.
I am aware of that, and never had problems putting my sites on top of Google, because I know the principle of SEO friendly.
But I also think sometimes change certain details can be the difference between being first or second page of Google.
For example, these software warn us much, sometimes not even remember them. Some programs have improved statistics, and excellent service keywords.
You don't have opinion about?
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Alex SyversenCommented:
The list of SEO Softwares is growing quite rapidly - some of them specialize on a particular side of the optimizations process (like Website Load speed, IP checkup, Mobile-friendly test applications) and some offer all-inclusive services.

All-inclusive softwares are divided into two groups: Downloadable Softwares (for example IBP - Internet Business Promoter) that you need to install on your PC (and thus only operatable on the particular PC) and Web-based (like SE Ranking), that can be reached from any device connected to Internet. They have approximately the same set of services and by far not those raw SEO programs that were available 5 - 10 years ago. Rankings tracked historically, sophisticated website audit and links analysis would always be included - this is inseparable from SEO nowardays.

One more thing I would like to add - is that just like in any other industry you do not always need to pay extra for the brand. Web CEO charges $75 for their Start Up plan - honestly, not sure if it is worth it.
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Pedro ChagasWebmasterAuthor Commented:
Thank you Alex
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