SharePoint 2013 - audience targeting

What options do I have for audience targeting on SharePoint 2013? Can I show different menu items based on the audience? How to enable it? Thanks!
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Vincent BurtonCommented:
If you are looking for setting up user profile service application go through this post:

Later for audience targeting you need to activate the publishing feature at site collection level so that you can acheive audience targeting.
Audience and content targeting planning:

You may also take a look on below give informative articles might it helps you to get this job done.

How does Audience Targeting in a List / Document Library work

How to create a SharePoint Audience - step by step

Plan user profiles in SharePoint Server 2013

Information management and governance in SharePoint 2013

Hope it helps you!

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ShareThePointAuthor Commented:
Thank you for the resources but I don't see an answer to my question there.
IsaacSharePoint Client Side DeveloperCommented:
This may be helpful.
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