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Email Marketing Software

Hi,

Does anyone know if there is any email marketing software that will allow you to send individual emails to people which will then allow you to track if they opened it etc... and then compare which emails (subject lines) were opened most... along with other key metrics.

I know MailChimp allows you to send emails in bulk but i was looking for something more for one off emails.

Thanks in advance for your help.
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Brittk McGhee

The mail marketing software that will permit to send individual emails to people are Social Engageme Deploy stunning signup forms, create beautiful emails, send & track results.
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ASKER

Sorry, can you please elaborate as your comment is confusing.
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Mark Grondin
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Hi guys, thanks for all the replies. I'll explain a little further and hopefully you can guide me in the right direction.

I am already using Sidekick and it is great, however i'd like to take it one step futher.

MY IDEAL SOFTWARE
- create a new campaign, for example called 'Summer Sale'
- add 5 (A, B, C, D, E) different versions of the same email to the campaign (choosing different Subject Lines and changing the content around
- manually choose 1 of the 5 emails and email it to a potential customer
- manually choose other versions of the email and manually email them to various other potential customers
- all emails are sent from my company email address (and not some 3rd party service email address)
- review the campaign dashboard that shows how many emails were sent out for each version of A, B, C, D, E along with the number and % of emails that were opened

I think MailChimp can do similar things but can it be used for manual / small number emails without having to setup 101 different settings?
You are talking about basic EMS features.  Some of the top platforms for a simple EMS for small business (there are more complex and expensive ones like Bronto and Exact Target) are:
Mailchimp
Constant Contact
Get Response

I have used all three in some capacity and found them all to be reasonable, and all can do your basic tasks noted above.
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ASKER

Thanks Mark,

Would you recommend anyone in particular for my needs. Thanks again for your help.
I like Get Response, then Mail Chimp, then Constant Contact.
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ASKER

Hi, sorry just another quick question.

Do you know if any of these software packages allow several users to sign in and send from different email addresses:

For example, john logs in and sends from john@domain.com and peter signs in and sends from peter@domain.com?

An added bonues would be able to update each customer to a different sales status too.
Generally, all users can sign in and send from all email addresses.  You might be able to limit this, but I have never used a function like that.

Updating customers to a different sales status is getting into CRM functionality. Do you have a CRM?  Where would you like to update the customer, in the EMS?  If so, you should be able to add a field to the customer record and apply a value to that based on sends (using logic like, if X opened this message, change this field to Y).  

If you have more questions  in the marketing automation direction, we can answer them, but it might be better to close this as solved and open a new discussion.