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Google shows barely any keyword information in Google Analytics. The majority of this information is now encrypted and not passed through any longer, so there is really no other analytic system that will give you more detail. <a href="https://www.google.com/webmasters/tools/home?hl=en" rel="ugc nofollow">Search Console</a> offers a bit more data than GA, but it's still very thin. If you are looking for keyword data beyond what is shown in GA &amp;&nbsp;SC, you'll want to start looking at Adwords, where you're able to view what keywords trigger your ads and track those back to conversions. <br />
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However, even in Adwords, the exact keyword phrases, typed by the visitor, are not revealed 100% to you as an advertiser.
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Google shows barely any keyword information in Google Analytics. The majority of this information is now encrypted and not passed through any longer, so there is really no other analytic system that will give you more detail. Search Console [https://www.google.com/webmasters/tools/home?hl=en] offers a bit more data than GA, but it's still very thin. If you are looking for keyword data beyond what is shown in GA & SC, you'll want to start looking at Adwords, where you're able to view what keywords trigger your ads and track those back to conversions.

However, even in Adwords, the exact keyword phrases, typed by the visitor, are not revealed 100% to you as an advertiser.

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I thought they had migrated this into Google Webmaster tools?
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I thought they had migrated this into Google Webmaster tools?

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Hi,<br />
<br />
Being that now Google Analytic doesn't provide any useful information anymore because of all the security they've added (hiding keyword information). Are there alternative services to google analyltics that provide more useful information? Paying or not...?
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Hi,

Being that now Google Analytic doesn't provide any useful information anymore because of all the security they've added (hiding keyword information). Are there alternative services to google analyltics that provide more useful information? Paying or not...?

Website analytics

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Specialized areas of Internet marketing can also be broken down into more specialized areas such as Web marketing (, email marketing and social media marketing.

Internet Marketing

Web applications are systems that run in browsers that perform functions normally associated with other client-based programs. One of the most commonly used web applications is email; instead of downloading individual emails to a local machine, the data is shown through a website. Other examples of web applications are collaborative systems like a wiki or an online game.

Web Applications

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.

Search Engine Optimization (SEO)

Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Specifically, areas within analytics include predictive analytics, prescriptive analytics, enterprise decision management, retail analytics, store assortment and stock-keeping unit optimization, marketing optimization and marketing mix modeling, web analytics, sales force sizing and optimization, price and promotion modeling, predictive science, credit risk analysis, and fraud analytics.