Statement for my web site OUR BELIEF

Can someone revise, correct, embellish this statement please....I like the concepts and I would like to put it on my website....

Every day, we are making new customers, not new sales. We believe that a new product or price can easily be duplicated. but a strong Customer Service Culture can't be copied.

Thank you,
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Michael FowlerSolutions ConsultantCommented:
Here is my take

Every day we are building relationships not simply making sales. You may come to us for our competitive pricing but will return because we provide only the highest levels of service.

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I'd question the capitalization of "Customer Service Culture", since it's not a proper noun.

Are customers "made"? Presumably the people who you would like to become customers already exist, you're not making them.

It's hard to overemphasize customer service, but realistically it is just one part of the overall equation. Somehow, the potential customers have to be located, be persuaded that you offer a service or product they will benefit from, and be satisfied that it justifies the price. Only after they get to that step are they actual customers.

I once worked at a place that banned the word customer. They provided excellent service to anyone who called or walked through the door, whether they bought anything or not.

Sorry, I guess I'm not adding any pithiness to your statement.
Dave BaldwinFixer of ProblemsCommented:
For what it's worth, I would Never put something like that on one of my websites.  And I would probably avoid someone who did.  It sounds to me like you are going to try to talk them into something they don't want.  To me, those are just weasel words.
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ItaliabellaAuthor Commented:
JMCG all good points, and I agree with most of them, but in the end do you have a better way to express this concept please ?

Dave, I believe that many shops there is lack of good customer service. I am gaining every day new clients in part due to a very strong customer service. I was trying to emphasis this concept thru this statement...Beside the technical knowledge I think many people consider important the over whole service...and I wasn't to let them know that I truly provide that....:)
ItaliabellaAuthor Commented:
Michael thank you for putting the right word there " building relationships" this is what I do. I have clients that are with me for 7 years now and dues to the trust if I am in vacation or away they wait for me rather that change tech...
ItaliabellaAuthor Commented:
Thank you everyone.
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