I want to find a font for a Boxing logo

Hi

What font family would you recommend for a boxing logo? The logo is for a boxing programme that core components of boxing, with human performance and mindset called "Box Clever".

Many Thanks Praz
praz11Asked:
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lherrouCommented:
Praz,

Despite it's aeronatical theme, I like Aileron for this: http://dotcolon.net/font/aileron/

There's a number of weights, so you can do strong headings and the fine print. I like it's clean modern look and strength of the heavier weights. You can also grunge-ify it a bit if you need, depending on the design theme you use.

Cheers,
LHerrou
Paul SauvéRetiredCommented:
Here is an example using Caladea 72point:Boxing Logo
BillDLCommented:
i think we would need to know a little more about the concept.  "a boxing programme that core components of boxing, with human performance and mindset" doesn't really explain what the company is about and what it offers.

A lot of boxing club logos are inspired by the "Lonsdale" logo:
http://www.lonsdale.com/images/sportslogov3.pngThe text is higher at each end than it is in the middle.  I would guess that it may have been designed to resemble heavy weights, but I tend to think that it was derived from "Saloon" type sign painting.  The shape of the text allows the option for the smaller "London" text and the lion icon to sit above and below the main Lonsdale text in the hollows, while still keeping the whole logo more or less rectangular, so it ended up being a useful shape.  I don't know wheter it is by design or accidental, but if you take the "Lonsdale" text on its own, the different heights of the letters give a similar perspective as though you might be looking along the ropes and floor of a boxing ring into one corner.

Do a google image search for boxing clubs around the world and you will see a similar use of this shaped block type text.

With some iconic brand names, like Coca Cola, you can get free or retail fonts that have been designed so that you can make any text resemble the Coca Cola logo.  I don't think the Lonsdale logo ever used a specific font and was probably just a hand-drawn shape.  If you look at the history of the logo:
https://en.wikipedia.org/wiki/Lonsdale_%28clothing%29
the history of the person whose name was used:
https://en.wikipedia.org/wiki/Hugh_Lowther,_5th_Earl_of_Lonsdale
and the trophy belt that was offered to winners;
https://en.wikipedia.org/wiki/Lonsdale_Belt
it will be clear that this logo was designed to look "old time", and the font face was very much like a lot of hand-painted signs in the late 1800s trough to the early 1900s.

Here's a couple of links to pages where people have tried to simulate the Lonsdale logo font and identify the font used:
http://www.dafont.com/forum/read/658/lonsdale
http://www.myfonts.com/WhatTheFont/forum/?q=lonsdale

You need a logo for a company or concept named "Box Clever".  From a personal viewpoint I have never equated boxing with intelligence, although there probably are some brainy boxers.  You need to be skillful, adept, cunning, and inventive, but IQ as never seemed to me to be a prerequisite for athletic people bashing each others' faces in, and brain function tends to diminish over time the more the head gets bashed.

However, there seems to be a fairly new trend of fitness training where people use boxing techniques (punch bag, skipping, sparring, etc) to BECOME fit (and perhaps never even have a proper fight) rather than getting fit first in order to compete in boxing competitions.  Perhaps the name "Box Clever" applies to the first aspect.  There is certainly a "science" behind modern boxing training, just as science is used for all other types of physical activities these days, so maybe it's "clever".

The old-style "Lonsdale" type of sign-painting font makes me think of dusty and smelly boxing clubs with creaky old floor boards down in the basement of old buildings and trainers with pork-pie hats, flat caps, or woollen beanies, and also makes me visualise old fairground "bunco booth" bareknuckle boxers.  I am NOT criticising Paul Sauvé at all, but the "Empire Boxing Club" text in typical "Lonsdale" type shape conjures up this type of image in my head.
Old-Time-Boxing.jpg
maybe you should try and get away from that feel and try and find a more modern "shape" if the concept behind your company or idea is aimed at modern living.

You are aware that you can add text to an image as a Vector Shape that can then be stretched, squashed, skewed, and contorted until it takes on the general shape of a recogniseable object?

For example, an uppercase "B" could possibly be deformed to resemble a pair of boxing gloves held close together, a lowercase "b" could be made to resemble one boxing glove hanging up, or the "X" could be used to give the general impression of a square (boxing ring and "box" shape).  A bulbous outline of the massive boxing glove with separate thumb and the distinctive criss-cross lacing on the narrow stem of the glove's cuff are enough to hint at the theme.

In this clever logo the criss-cross lines symbolically tie the laces of a boxing glove in with the "Cross-Training" concept, and the little boxing glove shapes that form the circle establish that aspect firmly:
http://www.istockphoto.com/vector/cross-training-man-silhouet-logo-60679412

A punch bag will always tell you that some kind of martial art is involved, and perhaps could be incorporated into a lowercase "L" in "Clever":
http://www.dreamstime.com/stock-illustration-cross-training-boxing-logo-fitnes-emblem-silhouette-men-punching-bag-vintage-style-illustration-image51499509

You don't actually need too many lines to say "boxer" or "boxing", for example:
boxing-shapes.jpgThere are fonts that would match the modern shape of the boxer, and loads of rounded fonts that would sit nicely with the rounded shape of a glove.  You have to be careful with simple shapes though, because the following basic shape could easily be misconstrued and ridiculed by people with dirty minds:
glove.jpg

BOX CLEVER
Box Clever
box clever


The choice of case could be important to the feel of a logo and how it sits with other shapes.

Here is a very deliberate use of the "Lonsdale" type of logo for what the owners describe as a "a good old-fashioned boxing club" rather than a "sterile faceless gym":
http://armouryboxing.com

Similarly, the same style of text is deliverately used within the shape of a champion's belt and is entirely in keeping with the nature of the site:
http://alantoweelboxing.co.za

Here is a very modern font, all in lowercase, for "safe and fun punch training products for kids that help improve coordination", and the modern font choise is also very deliberate:
http://www.ballbrands.com.au/pure-global-brands/pure-boxing/14295376

The problem is that the "Lonsdale" type of text shape is really very overused and seems to be an automatic choice for many boxing or training clubs without really putting any other thought into whether it is the best choice.  For example:
http://www.bakehousegym.co.uk
http://whitecollarboxingtraining.com

The iconic shape will be familiar to anybody who has an interest with boxing or has owned "Lonsdale" brands, and perhaps it is what you are looking for, but "Box Clever" sounds to me as though it needs to have a more "clever" choice of text shaping to be different.

I believe that you really need to come up with a strong and different image part for your logo and THEN choose a font to suit the image, or choose a font that allows you to incorporate the image into the text.

On the following page you will see how the "E" at the start and end of the "Elorde" are shared and cleverly used to form the corners of a boxing ring:
http://www.elordeboxinggym.com

I am undecided about the GymBox logo though:
http://gymbox.com/about
This is a company that promotes ultra-modern and sterile looking gymnasia with boxing training and rings.  The text is modern, and there is a box shape that could be construed as a boxing ring, but in my opinion it could have said more if a round shape had been added to each corner to look more like the corner posts.

Unfortunately your company name doesn't have two words of the same length that would fit nicely inside a square and "BOX" cannot be made to sit on top of "CLEVER" with an equal number of letters extending at each side.

These are just some ideas that might help you to design your logo.  If I was being asked to design the text for a company logo I would want to see all elements, including any existing shapes or images that were going to be used, and also any colour schemes proposed.
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BillDLCommented:
Here's an example of wat I was saying about incorporating one or more of the letters into an image, or vice versa.  The white "X" on blue is the Saltire - the Scottish Flag - and is well used on the Boxing Scotland website:
http://www.boxingscotland.org

You do have an "X", and perhaps you could use an X-shaped outline of a person as the Aerobics and Fitness Association of America have done with the two "A" letters at the end:
http://www.afaa.com

It might also be possible to have Box and Clever in different colours and connect the X and C by making the X from a reverse "C" and a "C", the right way around, much like this using closing and opening brackets.  I don't know whether the two words would be distinct enough though.  Bo)(lever  Bo}{lever.  A similar idea is used to good effect in this logo:
http://dancejamuk.co.uk/wp-content/uploads/2015/02/piloxing-logo-1200x630.png
but the company name is "Piloxing" and all letters are complete.

I do like the "grunge-ified" (to use lherrou's word) font and complete logo used by this company:
http://hitfitboxing.co.uk
It infers spattering of blood, saliva, and snot, which all suit the toughness of the training régime, but maybe "grunge" doesn't quite suit your own company's ethics or message at all.

Another idea is to use text to create additional shapes:
https://lh3.googleusercontent.com/-GsNRqruRVaQ/UFTkEm5pGgI/AAAAAAAAKmU/RcYXKTAV_Wc/s2048-Ic42/Logo.jpg
(from http://www.the-ring.co.za)

Here are some ideas of very modern and clean looking logos that are mostly or entirely text-based and might suit your needs better:

http://www.proactiveoutdoors.co.uk
http://www.proactiveogt.com.au
https://bodysharp.com.au
http://www.fitboxdedham.com

A simple image shape can become part of the company name if you choose the font and colours wisely;
https://learnivore-production.s3.amazonaws.com/uploads/instructor_profile/image/2454/CB-Logo-2.png

I believe that this is probably the most cleverly thought out logo I have seen while I have been scouting around, but unfortunately it is too small on the page to do it any justice:
http://www.coreboxtrainingcenter.com/
I hope they don't mind if I post it here at a much larger size:
Source: https://learnivore-production.s3.amazonaws.com/uploads/instructor_profile/image/2454/CB-Logo-2.png
The cuff of the glove is a muscled torso, while the text is "folded" backwards in the middle to form the front of a cube or the ropes of a boxing ring that is completed by simple lines.  Perhaps you could use the general idea of "folding" your company name to imitate the front-facing corner of a "box" shape?

I have a good idea, but I am wondering whether I should really charge you money for it ;-)

Think of what a thought bubble (callout) looks like:
thought.jpgNow imagine what that would look like with the black thought bubble outlines made up from boxing glove shapes of increasing sizes and overlap them in a better way than the example above.  It's a pity the name isn't "Clever Box", because you could then put the "clever" in the thought bubble and have the "box" thinking about the word.

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praz11Author Commented:
Thanks you everyone for the reply.  BillDL thanks for going into so much detail; much appreciated.
BillDLCommented:
Thank you praz11
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