Jquery - parsing the results returned from webmethod

I have a jquery that executes a stored proc and returns all the teams a user is a member of and also it returns the teams that have the search term a user entered.  

Here is my jquery

  $('div.TUButton').click(function() {
    var searchingfor = $('#searchterm').val()
    type: "POST",
    url: "/CMSPages/WebService.asmx/TeamUpSearchResults",
    data: JSON.stringify({ searchterm: searchingfor}),
    contentType: "application/json",
    success: function (data) {
      // Do something on sucess
    error: function(jqXHR, status, errorThrown) {
      // Do something on failure

here is a sample of what gets returned

<string><div class="groupID" data-groupname="HumanResources">
    <div class="teammember" data-teammember="True">

The UI  has a setup like the attached.  In this example I would want to parse out the data-groupname where data-teammember = True and put a checkbox next to the group.  

Can someone help me with how to parse this inside my jquery.

Thanks in advance

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It is not easier to request JSON data back by passing in a dataType: "json" along with the call to the web service? That said, you can parse the XML using jQuery in this way:
var xml = "<string><div class='groupID' data-groupname='HumanResources'><div class='teammember' data-teammember='True'></div></div></string>";

var xmlDoc = $.parseXML( xml );
var $xml = $( xmlDoc );
var $div = $xml.find( "div" );

var groupname = $($div[0]).attr("data-groupname");
var teammember = $($div[1]).attr("data-teammember");

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