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Woocommerce email marketing strategy

I have a client who has a woocommerce site and wants to start doing some effective email marketing to his subscribers?  This is what he said to me:

"I want to semi-customize email marketing to my customers based on new items coming into stock, specials, etc
do you do much of this? i know there are tons of different optimized ways and services to do this with
any help is appreciated"

Any help with plugins/strategies would be really appreciated.
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