We are in real estate, selling apartments we are located in india and our projects are in pan india (across the 4 regions). We have the corporate website and all regions/locations projects are under one corporate website under the projects
we have a separate marketing and sales team for each region of projects .and we are using sugarcrm,
Issue mentioned below
with our past experience digital marketing agency are not delivering their metrics ,. Hence we are evaluating few digital marketing agency but some how I feel it is better to subscribe for act-on marketing automation software/market/hubspot and by recruit/engage with new digital marketing agency and their scope of work to be to working using this tool act-on, this tool is integrated with sugarcrm, the objective is we will have 2 responsible persons from 2 different company
1) From act-on/hubspot/market dedicated resource to guide us/digital agency resource whom we have engaged
2) Digital marketing agency of whom we have engaged to develop content and use the marketing automation software (act-on/hubspot/marketo)
We will be getting all the reports and analytics from marketing automation software not from digital marketing agency.
The reasons why we are thinking of marketing automation software and this integration with our SugarCRM is due to the experience form previous 04 digital agency every one came in and changed the website all projects this itself will take 03 to 04 months and to provide the metrics they will give reasons old one was very bad hence now they are working finally will push another 04 to 6 months finally they will not be able to deliver and we had to stop, and not sure about their reports accuracy.
Please suggest is it a best practice or good idea to think about the marketing automation software for my company