internet or online marketing

D_wathi used Ask the Experts™
Hi Experts

We are in real estate, selling apartments we are located in india and our projects are in pan india (across the 4 regions). We have the corporate website and all regions/locations projects are under one corporate website under the projects
we have  a separate marketing and sales team for each region of projects .and we are using sugarcrm,
Issue mentioned below
 with our past experience  digital marketing agency are not delivering their metrics ,. Hence we are evaluating few digital marketing agency but some how I feel it is better to subscribe for act-on marketing automation software/market/hubspot and by recruit/engage with new digital marketing agency and their scope of work to be to working using this tool act-on, this tool is integrated with sugarcrm, the objective is we will have 2 responsible persons from 2 different company
1) From act-on/hubspot/market  dedicated resource to guide us/digital agency resource whom we have engaged
2) Digital marketing agency of whom we have engaged to develop content and use the marketing automation software (act-on/hubspot/marketo)
We will be getting all the reports and analytics from marketing automation software not from digital marketing agency.
Consideration below
The reasons why we are thinking of marketing automation software and this integration with our SugarCRM is due to the experience form previous 04 digital agency every one came in and changed the website all projects this itself will take 03 to 04 months and to provide the metrics they will give reasons old one was very bad hence now they are working finally will push another 04 to 6 months finally they will not be able to deliver and we had to stop, and not sure about their reports accuracy.
Please suggest is it a best practice or good idea to think about the marketing automation software for my company
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Thank you very much for the reply,
can you please suggest the benefits for going on marketing automation software as of now we are evaluating act-on. I am suggesting for marketing automation software and man resource + content development for the online/digital marketing, the reasons digital agency are changing  heavily also metrics are not achieved  as per the contract signed, please suggest is my idea going for marketing automation software with the integration to suagrcrm is it recommended
Very useful information on my opinion. Web marketing is very important as promotion. BTW it has many ways and approaches nowadays. For example I work this russian company and I can admit that my site position is much higher then before.

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