We are into real estate business selling apartments and for every project of ours we have a website, our domain is www.orange.com
and for every project we have created the website like project1.orange.com and project2..orange.com and project.3.orange.com
what is happening is: if visitor accessing project2.orange.com it redirect to www.orange.com/project2
we have around 12 projects,
1 to 4 in one region of our country
5 to 7 other region of country
8 to 9 other region of the country
10 to 12 other region of country
Totally as of now we have 4 regions each region is of few hundreds and thousands kilometres in distance and each region of projects their own marketing and sales team.
Our problem : until now we have replaced with 4 to 5 digital marketing agency as all of them could not keep up their assured deliverables also as soon we engage them they will replace all the websites by giving reasons "old website is not good and traffic cannot be generated" we will pay for web development and few started asking more money but we always used engage one digital marketing agency for all the regions, if any issues happens and if questioned and service stop affects all the regions now that we again evaluating the new digital marketing service provider but this time we hired only web development company and got all the websites done, now that all sales head our is under are trying to hire one common new digital agency for all the regions and also their cost is expensive also this agency travel and accommodation cost itself is high, also understood this new agency who the discussion is going on they inturn outsource work to other companies .
My Suggestion as below
I reached all the marketing heads and suggested that we subscribe for the marketing automation software like hubspot or pardot or act-on and each region hire qualified resource at locally to work on the marketing automation software and content development at locally and we have to ensure they work as per the company branding guide lines.
Please suggest is this idea/plan will be working out