Windows Server 2012 R2 Std OEM number problem

I'm working on setting up a server, the licence I have is  Windows Server 2012R2 Standard.  The server was purchased from HP.

So I downloaded the ISO from

Note that this says "evaluate" but I thought that evaluation software would convert to normal use software when I input the product key.

Here's the screenshot from the server:

Verification that this is Windows Server 2012 R2 Standard
Here's a pic of the license that I have:

Windows Server 2012 Std R2 Product Code
I attempted to run the conversion from the evaluation version to retail by following the directions herefollowing the directions here

This is the result of that attempt:

Any thoughts on how to proceed?
Azra LyndseyNerdAsked:
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☠ MASQ ☠Commented:
Do you have the HP Installation DVD for 2012 R2?  Like the desktop Windows editions, the HP installer activates automatically online - the CoA key on the sticker is proof of licensing but not for activation purposes.
David Johnson, CD, MVPOwnerCommented:
contact HP to get the installation media. OEM vendors are responsible for the media or the method of delivery i.e. pre-installed with recovery media (could be a partition)
Azra LyndseyNerdAuthor Commented:
I did call HP, actually.  According to them, they no longer ship media with the servers at all.  You have to download it from Microsoft's TechNet site.
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Perhaps you should call Microsoft.  It is not unknown that they have licensing problems from time to time.
Looks like you have a good case.
My two cents.
Azra LyndseyNerdAuthor Commented:
I got it figured out, I was looking at the graphic I posted of the CLI and realized I performed the conversion command incorrectly.  I re-ran the command the correct way and was able to convert the server from evaluation to retail and the product key that I have worked.

Thank you all for your help.

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Wonderful, I hate typos.  have a great day
Richard WyattCommented:
No one noticed before you...  The solution was not noticing your mistake, but rather (and we can only assume) the usage of the Get-TargetEdition option, and then applying the Product Key to the proper edition and not the eval-edition. Not an objection, just saying. But then again, no points awarded? All is well with the universe.
Azra LyndseyNerdAuthor Commented:
I realized after looking my question over that I had typed the conversion command incorrectly.  I did it the right way and the conversion from Eval to Retail worked just fine.  No one else noticed this error.
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Windows Server 2012

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