I'm looking for a name to describe something so that I can look it up on the web.. I'm sure it has a name and is a discipline that will have been written about somewhere, but for the life of me, I can't think of what it might be called..
I'm going to call it 'UX Incentives' for want of a better term. It operates like a reward system for user interaction. I think EE uses it to an extent. Freelancer does also.
Basically the user gets points for their engagement in a website or app, encouraged by a set of goals or achievements such as their first post, first answered question, noob, novice, expert etc.
Any ideas what this is called and where I might find some good papers on the subject ?
P.S. 4000 UXIs for a good answer :)