An Odd Question For A Rainy Day

I'm looking for a name to describe something so that I can look it up on the web.. I'm sure it has a name and is a discipline that will have been written about somewhere, but for the life of me, I can't think of what it might be called..

I'm going to call it 'UX Incentives' for want of a better term.  It operates like a reward system for user interaction.  I think EE uses it to an extent.  Freelancer does also.

Basically the user gets points for their engagement in a website or app, encouraged by a set of goals or achievements such as their first post, first answered question, noob, novice, expert etc.

Any ideas what this is called and where I might find some good papers on the subject ?

P.S. 4000 UXIs for a good answer :)
WatersideAsked:
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it_saigeDeveloperCommented:
I believe that the terminology you are wanting to use is "incentive-centered design":
Incentive-centered design (ICD) is the science of designing a system or institution according to the alignment of individual and user incentives with the goals of the system. Using incentive-centered design, system designers can observe systematic and predictable tendencies in users in response to motivators to provide or manage incentives to induce a greater amount and more valuable participation.  ICD is often considered when designing a system to induce desirable behaviors from users, such as participation and cooperation. It draws from principles in various areas such as economics, psychology, sociology, design, and engineering. ICD has been gaining attention in research communities due to the role it can play in helping systems benefit their users and ultimately achieve better results.
- Source

More specifically - Incentive-Centered Design for User-Contributed Content

-saige-

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Brandon LyonSenior Frontend DeveloperCommented:
WatersideAuthor Commented:
Thanks.  Good night time reading !
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