How to erase the reflection of the lens on the camera for jewelry photography

I have just started my O2O jewelry business since AUG last year that means both online and offline jewelry shop.  As recruiting a photographer is very costly, I decided to create the jewelry photos by myself.  However, I found that some dark images are reflected from the lens of the camera. I tried to us Adobe Photoshop or Firework to erase it but the effects are not so well. Would anyone tell me how to solve the problem.  Please take a look of my jewelry website: AUG Jewellery Shop Online
Matthew ChanAsked:
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Depending on the reflection location, you should be able to use the clone tool in photoshop. The best thing to do for jewelry is to build a small light box.

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The best way to solve the problem is to avoid the reflections in the first place.  

As stated above, using a soft light box with multiple lights will make your product stand out and look great.

Here is an example:

They are fairly inexpensive, you should be able to pick a good one up for under $50.  You do not need any fancy lighting either.  I have used home depot shop lights, or those work lights that have the aluminum dome over them.  I would just try to make sure whatever light you buy has a ceramic socket so you can use a higher wattage bulb.
David BruggeCommented:
About thirty years ago I had a job photographing shiny christmas ornaments. I learned a lot about reflections. This was before digital photography so I had to get it looking right in the camera.
I worked and worked to get rid of every reflection, eventually building a tent somewhat like what savone suggested above.

What I discovered was that a shiny object, without any reflections has no shape. In real life, it is the reflections that tell us how shiney an object is, how smooth it is, and what the shape is. The key is in controlling reflections. Many professionals, when shooting large shiny objects such as silver pitchers or bowls will actually hang dark strips of fabric in strategic places to emphasis the shape.

So how do you get rid of the camera reflection? The easiest way is to move the camera farther away from the object. The farther away, the smaller the reflection.

You can achieve this is with a longer lens or using a zoom lens. Or, just shoot farther away and crop tight. Shooting tents are nice, but sometimes they don't let you move the camera far enough away from the object.

Generally, I use a tent with the front open. Then back from the tent, I set up a white board with a hole cut in it for the lens. I generally let the dark area around the board define the shape of the object. This, of course, has to be adjusted for every shot, usually by moving the object forward or backward in the ten.  I find it much faster than trying to get specific reflections out with Photoshop.
Matthew ChanAuthor Commented:
Many thanks from all your answers.  I will try to replace a zoom lens with macro photography function and let you folks know the effects.
Make a lighting tent out of Japanese rice paper and use lights on all sides except camera side.
Never use flash.
An easier method is to shoot outdoors on a cloudy day at around noon.
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