Google showing this box in SERP, who do I get in?

Please see the attached file.  Instead of the local pack, Google is showing a few plumbers (in this example) to contact.  on the upper right of the box it says sponsored, dose that mean it is pay per click?  If so is it an ad extension or something?
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Jason C. LevineDon't talk to me.Commented:
Nothing attached, but you appear to be describing the Google Adwords program.

It's PPC with the amount based on the demand for the search term.  For more information, go here:

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jason94024Author Commented:
sorry here is the attachment
Jason C. LevineDon't talk to me.Commented:
Same answer.
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