Wordpress ecommerce users' levels

Hello Experts,

I am told to use Wordpress for an ecommerce website.  I've checked out Woocommerce plugin and it's pretty straight forward to implement it.

The thing is users' levels are a little complicated.

We have 3 kinds of users:

CMS who can create Dealers

Service Prodivers who can also create Dealers

Dealers itself

When a Dealer logs in the system, we'll check to see if he/she belongs to a CMS or has a Service Provider.

I need your advice:

Should I stick with Wordpress and create functions like when a CMS / Service Provider logs in he/she can only see Dealers belong to them.  If so, can you please provide a sample code which I can create function to list users, products based on user's level.

Create a look-up database so when a user logs in I can look up in that database for authentication, listing users, listing products based on the user's level.

Thank you in advance.
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You can use Opencart for this, it's having customer group & pricing ready.

Doc: http://docs.opencart.com/sale/customer/group/

I really like Opencart because it is easy to set and to use.

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