We have our platform launched and have been discussing Google Analytics. Our website is like a social networking platform that has been built. However, we don't yet have much traction yet as it's very early days. I've never used Google Analytics.
What I wanted to know was the following:
1. How easy/difficult is it to implement Google Analytics?
2. Is there any sort of research that you would recommend I do before implementing it? Is there some sort of plan/outline I need to have prior to using this?
Any information would be great.