Google analytics - newbie questions

Hi guys,

We have our platform launched and have been discussing Google Analytics. Our website is like a social networking platform that has been built. However, we don't yet have much traction yet as it's very early days. I've never used Google Analytics.

What I wanted to know was the following:

1. How easy/difficult is it to implement Google Analytics?
2. Is there any sort of research that you would recommend I do before implementing it? Is there some sort of plan/outline I need to have prior to using this?

Any information would be great.

Cheers
Yash
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YashyAsked:
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Julian HansenCommented:
1. How easy/difficult is it to implement Google Analytics?
Very easy
a) Sign up
b) Add your site
c) Copy the code they give you with your UA number - (they will give you instructions as well) - paste code into your pages (or your master page) so it is on each page you want to monitor.

2. You don't need anything to start - you can paste the UA code above immediately and start monitoring your site. As you go along you might want to expand your implementation to capture more granularity on activity on your site - but for the basics it is dead simple - just copy the javascript they provide you onto your pages and you are good to go.
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YashyAuthor Commented:
Thank you Julian.
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Julian HansenCommented:
You are welcome.
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