Google analytics - newbie questions

Hi guys,

We have our platform launched and have been discussing Google Analytics. Our website is like a social networking platform that has been built. However, we don't yet have much traction yet as it's very early days. I've never used Google Analytics.

What I wanted to know was the following:

1. How easy/difficult is it to implement Google Analytics?
2. Is there any sort of research that you would recommend I do before implementing it? Is there some sort of plan/outline I need to have prior to using this?

Any information would be great.

Who is Participating?

[Product update] Infrastructure Analysis Tool is now available with Business Accounts.Learn More

I wear a lot of hats...

"The solutions and answers provided on Experts Exchange have been extremely helpful to me over the last few years. I wear a lot of hats - Developer, Database Administrator, Help Desk, etc., so I know a lot of things but not a lot about one thing. Experts Exchange gives me answers from people who do know a lot about one thing, in a easy to use platform." -Todd S.

Julian HansenCommented:
1. How easy/difficult is it to implement Google Analytics?
Very easy
a) Sign up
b) Add your site
c) Copy the code they give you with your UA number - (they will give you instructions as well) - paste code into your pages (or your master page) so it is on each page you want to monitor.

2. You don't need anything to start - you can paste the UA code above immediately and start monitoring your site. As you go along you might want to expand your implementation to capture more granularity on activity on your site - but for the basics it is dead simple - just copy the javascript they provide you onto your pages and you are good to go.

Experts Exchange Solution brought to you by

Your issues matter to us.

Facing a tech roadblock? Get the help and guidance you need from experienced professionals who care. Ask your question anytime, anywhere, with no hassle.

Start your 7-day free trial
YashyAuthor Commented:
Thank you Julian.
Julian HansenCommented:
You are welcome.
It's more than this solution.Get answers and train to solve all your tech problems - anytime, anywhere.Try it for free Edge Out The Competitionfor your dream job with proven skills and certifications.Get started today Stand Outas the employee with proven skills.Start learning today for free Move Your Career Forwardwith certification training in the latest technologies.Start your trial today
Search Engine Optimization (SEO)

From novice to tech pro — start learning today.