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i think you need two approaches to cover your whole requirements on capacity planning and monitoring.<br />
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at first, the static approach, a set of tools for capacity planning based on official or unofficial best practices on given OS and application platforms. for Windows OS and MS application servers, see below the MSDN article giving an overall considerations for an enterprise environment. the article is a bit of outdated on the products but the principles are the same for today.<br />
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Tools for Capacity Planning<br />
<a href="https://msdn.microsoft.com/en-us/library/ms978394.aspx" rel="ugc">https://msdn.microsoft.com/en-us/library/ms978394.aspx</a><br />
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the second is a dynamic approach, to monitor the related servers against given counters as you mentioned. be aware that this commonly is not based on event logs as there is no significant performance information available in the logs. instead, you need to run Windows Performance Monitor to provide a visual display of built-in performance counters, either in real time or as a way to review historical data (which is the data source for your baselines).<br />
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Overview of Windows Performance Monitor<br />
<a href="https://technet.microsoft.com/en-us/library/cc749154.aspx" rel="ugc">https://technet.microsoft.com/en-us/library/cc749154.aspx</a>&nbsp;<br />
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just hope it helps,<br />
bbao
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Also consider <a href="https://www.microsoft.com/en-us/download/details.aspx?id=7826" rel="ugc">Microsoft Assessment and Planning Toolkit</a><br />
<i>The Microsoft Assessment and Planning Toolkit makes it easy to assess your current IT infrastructure for a variety of technology migration projects. This Solution Accelerator provides a powerful inventory, assessment, and reporting tool to simplify the migration planning process.</i>
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We are currently in the process of compiling reporting in order to make some projections with our cloud/storage environment. &nbsp;However, we currently have no baseline(s) in place, with regards to monitoring software. &nbsp;Does anyone have any recommendations/suggestion<wbr />s to gather/compile information based on event logs, etc. for predictive analytics (i.e. data transfer, SQL transactions, etc.)? &nbsp;Looking for the most common/specific counters for IIS, FTP, and SQL traffic.
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We are currently in the process of compiling reporting in order to make some projections with our cloud/storage environment.  However, we currently have no baseline(s) in place, with regards to monitoring software.  Does anyone have any recommendations/suggestions to gather/compile information based on event logs, etc. for predictive analytics (i.e. data transfer, SQL transactions, etc.)?  Looking for the most common/specific counters for IIS, FTP, and SQL traffic.

Capacity Planning Tool(s)/Log Parsing

Cloud computing, also known as on-demand computing, is a kind of Internet-based computing where shared resources and information are provided to computers and other devices. It is a model for enabling ubiquitous, on-demand access to a shared pool of configurable computing resources. Cloud computing and storage solutions provide users and enterprises with various capabilities to store and process their data in third-party data centers, relying on sharing of resources to achieve coherence and economies of scale.

Cloud Computing

A database report is the formatted result of database queries and contains useful data for decision-making and analysis. Most good business applications contain a built-in reporting tool; this is simply a front-end interface that calls or runs back-end database queries that are formatted for easy application usage.

DB Reporting Tools

This topic area includes legacy versions of Windows prior to Windows 2000: Windows 3/3.1, Windows 95 and Windows 98, plus any other Windows-related versions including Windows Mobile.