Help with installing an app via Group Policy across many computers in the organization at one time

I am new to Active Directory and I have heard it is possible to install an app by running the executable via a batch file .
I need help completing the task .
I have written the batch file ,

I have  a Group to hold the workstations we want to deploy to -
I have  added the computers to be deployed to into the group
I need to Create a new Group Policy for this group of computers
Then Add a new Startup Script entry for this policy
- Then add  the install.bat file to the Machine\Scripts\Startup  folder at something like the following location:

How can I do this ?
Andre PAsked:
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"I have heard it is possible to install an app by running the executable via a batch file ." - that is only correct if the setup executable supports to be run without interaction. It would need to support switches like for example "/silent". If it does, those need to be set in the batch file.
\\server\share\setup.exe /silent

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for example.
Just open the GPO at the place that you quoted, insert the batch right there.

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