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Critique my logo artwork?

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Last Modified: 2016-01-18
Hello,

I'm more of a technical person, but I'm trying to learn how to be more artistic (to whatever degree that is possible).

I'm trying to design a logo for a website, but I have no artistic background, so it's hard for me to figure out even the simple things like what colors go with what, etc.

I'd like to attach the logo in the hopes of getting some constructive criticism. I should note that this logo is for a website that caters to medical cannabis related outfits.

Thanks in advance.

Logo
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Dan CraciunIT Consultant
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Commented:
Can you explain a bit why did you choose 3 colors and 2 fonts for your logo?
Do the colors have any special meaning?

What do you want this logo to say? 2-3 words that any one who watches this should "get".
Right now it says: "Temple weed guardian" or maybe "Weed worshiper guardian".

Sorry it's only questions, but that's how you start.

HTH,
Dan

Author

Commented:
Thanks for the feedback.

If I had to describe the "mission" of the site, I'd say "cannabis legal services."

I chose three diff colors for no real reason. I chose those *particular* colors because they seemed to match the overall scheme of the website (420Guardian.com). I chose the green for "420" because of the nature of the business (cannabis). Now that I look at it, I'm thinking that the two greys should be the same color.

The building represents the legal component (court).
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Here is an updated version. I've made the building and "guardian" the same (darker) color, and I've used small caps:

logo2.jpg
What do you think?

Author

Commented:
Here's another iteration:

logo3.jpg

Author

Commented:
Here's a version with building in green:

 logo-4.jpg
Dan CraciunIT Consultant
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Dan CraciunIT Consultant
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IMO, you should keep the temple and guardian same color. It links the idea of temple (law) guardians.

A green temple, the same color as 420, will say temple of weed.
Dan CraciunIT Consultant
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Elephant (the font you used) can work too, but you need to increase the spacing a little:

elephant
I don't like the 2, though.

Author

Commented:
Good stuff. I tried a bunch of variations, and I liked the Trajan Pro variant the best.

I'm kinda figuring this out as I go. It's a little plain, but it's better than what I had before. I'm artistically exhausted, but I'm going to try some other stuff soon:  i'll put the text between the roof and floor in place of the columns.
Dan CraciunIT Consultant
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For any logo, you only need about $100,000,000 to make it work.
See Coca-Cola, Nike, Adidas, etc.
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After you choose a colour my idea is to add a medical snake emblem or something similar in the snake style?
example I have many more. What do think?
medical snake logo
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That was my line of thinking as well BillDL, just to show some form of legal medical logo. :)
Dan CraciunIT Consultant
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Using 2 symbols will quickly transform a logo into a puzzle. Not always the intended effect.
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Using just one was my line of thinking
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I thought it was a good idea including the universal medical logo, but I did wonder whether this could lead to complications in the way the company's services are perceived.

http://www.420guardian.com offers legal and practical advice and assistance for people wanting to "Start, Run, and Protect" their "Medical Marijuana Business".  There are many who contest the perceived health benefits of cannabis, and I have a feeling that 420 Guardian would not necessarily want to be seen as being an advocate of cannabis as a medical product.  From my understanding of the company's aims they merely want to inform people of the legalities involved.  Criminal Lawyers have a duty to offer advice and assistance to people who are clearly guilty, so there is a niche in the medical cannabis legalisation issue for a company to offer impartian advice without actually promoting te product.  On that basis I would have been hesitant to use the medical logo.
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Merete - I like where you're going with the images portion. I'm happy with the text portion, but I think the image of the courthouse is a little too static.

I do like the "less is more" approach, but I'm going to try and add some kind of dynamic element to the building. I'll report back for more critique - thanks.

Author

Commented:
What do you guys/gals think about this:

420-Logo-2.png

Author

Commented:
Or this:

420-Logo-2.png

Author

Commented:
Blech...I don't like my work, lol.
Dan CraciunIT Consultant
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The missing column unbalances the logo.

Maybe something like this:
guardian as the base of the temple
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Honest opinion?  No, that doesn't really add any meaning to the message that should be portrayed by the company logo,  I find it confusing, but then I don't smoke cannabis for recreational or medical purposes and was not familiar with the connotations of the "420" part of the logo to begin with.  I am not a prude, nor am I against occasional recreational cannabis use or its use for medical purposes.  I used to smoke it from time to time.

I preferred your original, but without the graph paper which I don't believe is in keeping with legal advice or documentation.  I would associate graph paper more with a group of architects or surveyors than with a company that employs lawyers.

Your more dynamic logo looks as though text is either leaking out of a garden pagoda, or "guardian" is trying to cram "420" into it.  I suppose it could be argued that "guardian" is safeguading "420" by compressing it into a safe place, but this may only be apparent after smoking some very good quality weed.

What is the main reason for your company's existence?  To advise people about how to start up and run a medical cannabis business legally and to provide advice and support so that they stay within the law while doing so.

It isn't easy to convey that in one logo without, for example, showing a familiar serrated palmate leaf breaking free from a pair of handcuffs or from behind bars.  Your three carousel images and 3 category boxes below this banner (Start Your Business, Run Your Business, and Protect Your Business) spell everything out very well, which makes it less important for the logo to be quite as specific.

Still thinking ....
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These are all good ideas, and I appreciate the help. I'll keep trying variations and report back.
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No worries, glad your ideas are fired up.

Author

Commented:
I think I've narrowed down the logo to these two:

logo-4.png
logo-5.png
I think I prefer the first, personally.

Author

Commented:
Thank You!
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Thankyou Go-Bruins, they look pretty good,  nice clean lines
Looks good on the demo web page as well   :)
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Thank you Go-Bruins.  I agree with your choice.  The stone columns spell out "bastion" to me.
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