Word 2013 link displays as icon only

Win 8.1 Pro, Office 2013
In Word 2013, trying to link to a file:

Insert > Object.
Object dialog box, Create from File, Browse.
Find a PDF/image/Excel file, click Insert.
In the Object dialog box, link and DO NOT check Display as icon.

This creates an icon (!) not the linked doc display/image.

Might happen for the image to show up, but it mostly doesn't... on all fresh Office 2013 installs I tried this bug is there. Not on older Office. Not on upgrades from older Office.

Microsoft community didn't resolve or workaround this (please see what they tried):

Any suggestions?
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crystal (strive4peace) - Microsoft MVP, AccessRemote Training and ProgrammingCommented:
I do not think PDF is one of the formats that Word can insert contents of.

If you want to insert the file as an object, first convert the format to Word.  You can do this by right-clicking the file and choosing Open with ... Word.  It will be converted and you can save it as a Word document.  It can then be inserted into other Word documents.
campinamAuthor Commented:
Conversion might break formatting... And we need objects "linked" anyway.
All these systems where it happens are 64-bit. Same for Office. Some say installing 32-bit Office instead would fix all problems. Does it?
crystal (strive4peace) - Microsoft MVP, AccessRemote Training and ProgrammingCommented:
> "Conversion might break formatting"

that is probably an understatement ;)

alternately, you can convert PDFs to JPG (or other graphic format) and embed images.  I can't vouch for this particular product because I haven't used it but Softonic is a good company

Convert PDF to JPG, PNG, BMP and more

> " installing 32-bit Office instead would fix all problems. Does it? "

I don't think so.  I am currently using 32-bit Office and tested it -- I got an icon too.

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