storing pdfs in sql server 2008

i have an application that generates some pdf files in a directory.

So for example in my application I have a folder called TestFolder that contains the following:

Testrecord1.pdf
Testrecord2.pdf
Testrecord3.pdf


I'm using sql server 2008.

Is it possible to store all those pdfs in into SQL Server?
What i mean is, is it even possible to store pdfs inside a sql server table?
If so what sql server data type is best to store those pdfs?
I mean if these were image files instead of pdfs I could store the images inside a table using image type for the data type. But I'm not sure about pdfs.

or
Is it better to just store the path to to each of these pdfs in a sql server table.